Category Archives: Content Management Tools

How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape

Content Management Tools

Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams. Greg Kihlstrom on March 14, 2025   Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s data needs, AI’s expanding role and how customer experience management impacts acquisition … Continue reading How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape →

CMOs say lack of resources is hurting growth opportunities

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Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report. Mike Pastore on February 20, 2025   A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. … Continue reading CMOs say lack of resources is hurting growth opportunities →

CMOs more likely to be responsible for AI, less likely to understand it

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CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy.  Constantine von Hoffman on September 14, 2023 CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. CMOs are … Continue reading CMOs more likely to be responsible for AI, less likely to understand it →

Why CMOs must cross the technical divide

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Here’s why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI. Anita Brearton on April 19, 2023  Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit slowly. I’m now starting to see CMOs actively participating … Continue reading Why CMOs must cross the technical divide →

Why CMOs must be the company’s biggest advocates for digitalization

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Southwest Airlines’ massive system failure demonstrate the harms of neglecting your tech stack. Here’s why marketers need to take action. Shama Hyder on February 28, 2023 Marketers play a glass-half-full role in business. We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of … Continue reading Why CMOs must be the company’s biggest advocates for digitalization →

What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?

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Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 17, 2023 Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers? →

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