David Crane — October 17, 2017 Follow @davidfcrane — October 17, 2017 jarmoluk / Pixabay Every marketer gets at least one email a week from a company offering X number of contacts from various job titles. This practice has accelerated due to the rise of account-based marketing (ABM), with vendors slinging lists of contacts from … Continue reading Buying Contact Lists: A Bad Demand Generation Strategy
Fredi Avila — July 30, 2017 Follow @alfavila5 — July 30, 2017 Long gone are the days when we could store all our contacts in our rolodex. Spreadsheets can be useful, but at some point, if you want to grow your business, you should centralize your contacts in a contact relationship management (CRM) solution. If … Continue reading How to Use CRM for Small Business to Centralize Your Contacts
Mike Hasler — May 17, 2017 — May 17, 2017 True or false: your outsourced contact center provider is just another vendor. Attempting to establish a strategic partnership with your contact center is like chasing a unicorn. It’s a valid question. There are plenty of areas of your business that you outsource without a second … Continue reading Chasing Unicorns: Is It Possible to Have a Strategic Partnership with Your Contact Center?
by Kim CampbellAugust 18, 2016 A GPS unit that provides a general sense of direction based on landmarks (“turn left at the train station, head South after the statue of the town mascot”) could feasibly get you from point A to point B. But if you want to cut the confusion, speed up your journey … Continue reading How to Get Actionable Insight from your Contact Center Reporting
by Ryan Schwartzberg July 4, 2016July 4, 2016 “Why can’t I get in touch with these leads when we’ve got them loaded into our dialer 30 seconds after receiving them?” How many times have you asked yourself that question, but had no way to answer it? Companies like yours spend tons of money and lots … Continue reading Solving Lead Buyer Challenges: How to Ensure Speed-to-Contact
by Alessandra Ceresa April 11, 2016 Follow @MissAleCristinaApril 11, 2016 Three Ways to Maintain your Email List Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list … Continue reading 3 Tactics for a Healthy Contact List
by Ahmad Munawar November 16, 2015November 16, 2015 16 years ago, Seth Godin wrote the book on email marketing. Although the word ‘email’ can’t be found anywhere on the cover, Permission Marketing speaks to heart of what email marketing is ultimately about: “Permission marketing is the privilege (not the right) of delivering anticipated, personal and … Continue reading The Seth Godin Guide to Building an Engaged Contact List
Brent PohlmanAugust 23, 2015 In the past, the business card file was where people often kept contacts’ names. Oh, now we have become much more sophisticated and we keep these files on our smartphones. But how valuable are these lists of contacts. I would tell you there is a more critical list that you need … Continue reading Build a Directory of Contact Experiences
Susan WatkinsJuly 30, 2015 You’ve heard the phrase, “nothing personal, it’s just business.” This is generally used in situations involving organized crime…and CRMs. However, Contactually’s different. Why? Because you can use Contactually to manage your personal and business contacts. I do it every day. As with many startup companies, personal and work life tend to … Continue reading Personal Contact Management: How I Manage My Personal Contacts
Rachel SilverJuly 15, 2015 In previous posts we have explained how to segment your contacts to optimize overall your ROI. But what happens when people in your network no longer fit their segment? According to eMarketer, with segmentation 39% of people saw better open rates, opt-out rates and unsubscriptions were lower for 28% of people, … Continue reading Re-Segmenting: When Contacts No Longer Fit Into Their Segments
