Andy Donovan July 1, 2021 Undoubtedly the COVID-19 pandemic has changed much in the way B2C businesses interact with their customers both offline and online. And yet, one thing hasn’t changed – that is, the importance of hearing their honest feedback about the services/products and improving them in a timely manner, accordingly. More importantly, the … Continue reading Why & How to Remain Aware of Your Audience Needs in 2021
Ann Dieleman June 6, 2021 All industries — especially insurance — are facing significant transformation. Customer expectations are changing rapidly, and Millennial and Generation Z consumers are not satisfied with traditional insurance processes or products. They are demanding a connected, multichannel customer experience that provides convenience, accessibility, and personalization. In a highly digital world, meeting … Continue reading Consumer Expectations Are Changing Rapidly — Developing Insurance Affinity Partner Programs Will Help You Keep Up
True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020 by Ray Schultz , March 3, 2021 Your email system is in place. You are able to send out loyalty updates almost by the minute. It’s time to build new relationships with shoppers. Right? If only that’s all it took. Actually, consumers want discounts … Continue reading True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020
Despite What You Think, Brands Have An Eye On Consumer Needs by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2021 What else changed during the pandemic? Consumer perception of generic products, for starters. With two-thirds of shoppers reaching the conclusion that store brands are just as high-quality as name brands, and another third ranking private-label … Continue reading Despite What You Think, Brands Have An Eye On Consumer Needs
Michael Wood October 29, 2020 After an unforgettable year filled with ups and downs, we’ve almost made it to the end of 2020. And while at times it’s felt difficult to find the silver lining, it’s certainly been a transformative year in more ways than one. For small businesses impacted by the COVID-19 pandemic, this … Continue reading 2020 Consumer Holiday Trends: Our Small Business Pulse Report
Larisa Bedgood October 8, 2020 Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers … Continue reading How Do Consumers Engage with Brands Through Email?
Stacey Rudolph — May 13, 2020 There has been an explosion of direct-to-consumer brands (D2C) over the past few years and there seems to be no slowing down. There has led to a shift on how consumers relate to brands. In other words, middlemen and traditional retailers are increasingly facing challenging times ahead. According to … Continue reading Are Direct-to-Consumer Brands Becoming Popular? [Infographic]
Clair Kim — January 22, 2020 There is no need to emphasize the importance of growing audience at this point. Not only did online presence become a must, it also became an important sales channel for many businesses. Unfortunately, the competition for customers’ attention is getting more fierce each day. Advertising costs are hiking up. … Continue reading 5 Unconventional Ways to Build Your Audience Online
Monique Becenti — October 17, 2019 Follow @mnbecenti It’s your responsibility to protect data stored on your website. Key talking points: E-commerce sites are an attractive target for malicious hackers. Yet many businesses’ sites aren’t properly safeguarded against the threat of cyberattack. Company leaders can employ these seven strategies to protect their databases and keep … Continue reading How to Keep Consumer Data Secure on Your E-Commerce Website
Consumers Are Annoyed By Excessive Retargeting: Study by Ray Schultz , October 3, 2019 Retailers hoping to succeed with AI and personalization should be careful about they use data. Consumers are easily annoyed when it is done badly, according to a study by AI platform Clinch. For one thing, 41.6% of consumers surveyed said they … Continue reading Consumers Are Annoyed By Excessive Retargeting: Study
