Category Archives: Consumer Engagement

Consumer confidence drops to its lowest level in nearly two years as Americans fret over their financial futures

April 30, 2024 Consumer confidence drops to its lowest level in nearly two years as Americans fret over their financial futures U.S. consumer confidence deteriorated for the third straight month. BY Associated Press U.S. consumer confidence deteriorated for the third straight month as Americans continue to fret about their short-term financial futures with prices and interest … Continue reading Consumer confidence drops to its lowest level in nearly two years as Americans fret over their financial futures →

Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse

Consumer Engagement

Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse by Laurie Sullivan @lauriesullivan, June 28, 2023 Buyer’s remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. While there are many different reasons people feel buyer’s remorse, 48% cited guilt for buying … Continue reading Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse →

Google, Microsoft Create More Ways To Let Consumers Shop

Consumer Engagement

Google, Microsoft Create More Ways To Let Consumers Shop by Laurie Sullivan @lauriesullivan, June 29, 2023 Google has stepped up options for consumers to purchase from retailers and brands on Search and YouTube, while Microsoft has added the ability to make purchases from Bing and Edge, the company said in separate announcements. Microsoft announced Thursday … Continue reading Google, Microsoft Create More Ways To Let Consumers Shop →

The Next Consumer Evolution: AI-Powered Commerce

Consumer Engagement

The Next Consumer Evolution: AI-Powered Commerce Latif Sim / Jun 13, 2023 ‘The adoption of Live Commerce will continue to grow for many businesses as its impact far outweighs the investments required for implementation,’ writes Latif Sim, Chief Strategy Officer at BeLive Technology The digital age continues to revolutionise the way consumers interact with … Continue reading The Next Consumer Evolution: AI-Powered Commerce →

Connect with your buyers where they are

Consumer Engagement

Learn why precision demand marketing is the path to a predictable pipeline. Integrate on October 17, 2022 B2B buyers are calling the shots. They know when and where they want to connect with you and expect you to engage with them precisely at the right time. For marketing to drive truly qualified conversations with … Continue reading Connect with your buyers where they are →

2 important ways to build customer trust and brand equity with data

Consumer Engagement

Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe. Chris Wood on August 30, 2022 Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands … Continue reading 2 important ways to build customer trust and brand equity with data →

5 Ways To Better Reach Your Audience

Consumer Engagement

5 Ways To Better Reach Your Audience Brad Anderson / 30 Jun 2022 Attempting to reach your audience is difficult, as the internet is full of information, and consumers are flooded with the constant noise of advertising, social media, and email. It can be intimidating for a company to get its message heard over the … Continue reading 5 Ways To Better Reach Your Audience →

3 Steps to Make Sure Consumers Recall Your Brand

Consumer Engagement

DeJuan Wright January 19, 2022 One day, back when I was in college – during the first week of class, my advertising professor was giving a terrific lecture on the principles and fundamentals of advertising. During the lecture, my professor – almost methodically, slowly walked back and forth from one side of the class to … Continue reading 3 Steps to Make Sure Consumers Recall Your Brand →

3 Steps to Make Sure Consumers Recall Your Brand

Consumer Engagement

Few Consumers Think Brands Know Them Well, Merkle Study Finds

Consumer Engagement

Few Consumers Think Brands Know Them Well, Merkle Study Finds by Ray Schultz , January 18, 2022 Brands are failing at the all-important job of knowing their customers, judging by The Next Generation Of Consumer Behaviors, a study released last week by Merkle, a firm focused on customer experience management (CXM). Only 14% of consumers … Continue reading Few Consumers Think Brands Know Them Well, Merkle Study Finds →