Andrew Tate — December 16, 2016 — December 16, 2016 Discounting has become a widely used practice within the tech community — and many SaaS companies are suffering because of it. For many sales reps, discounting is an easy way to close a deal, especially towards the end of the year when hitting quota is … Continue reading How Discounting Hurts Your Business And What You Can Do About It
Jim Karrh — November 26, 2016 — November 26, 2016 Of the gazillion management quotations, out there, I find a few are genuinely powerful and clarifying. One comes from John Maxwell: A leader is one who knows the way, goes the way, and shows the way. That idea should resonate with both current and aspiring … Continue reading The 3 Things Effective Message Managers Do
Elliot Begoun — November 3, 2016 Follow @intertwinegroup— November 3, 2016 There is a fundamental truth that applies in every communication situation. It doesn’t matter whether it’s an organization communicating with its customers, a leader communicating with her team, teammates communicating with each other or a husband having a conversation with his wife. Clear and … Continue reading How to Deliver Clear & Impactful Communication
by Robert Weiss Follow @nycvideomktgOctober 18, 2016 If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision-making criteria. Business video production services are a professional service and just like … Continue reading Cost Areas that Make Up a Business Video Marketing Communication
by Greetje den Holder Follow @GdenHolderSeptember 21, 2016 Why your Business Needs Powerful Communication for its CSR Corporate Social Responsibility (CSR) is an important aspect of your strategy. Customers expect your company to think about its impact and just thinking about being exposed online as a company harming its environment makes many CEOs cringe. However, … Continue reading Why your Business Needs Powerful Communication for its CSR
Columnist CJ Arseneau discusses how call tracking can help you understand the value of calls in your search program and lower your customer acquisition costs. CJ Arseneau on February 29, 2016 Proof of performance, attribution and lead acquisition costs are some of search marketers’ biggest challenges. Search marketing programs are generating leads, but how can … Continue reading 5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead
by Carmie McCook February 24, 2016February 24, 2016 With all eyes on the unsettling news from Wall Street these days, decisions on where to invest to get the greatest return on your investment have become complicated. To invest your money wisely, analysts generally recommend doing research then investing in companies that show promise in order … Continue reading Investing in Your Team: Why Communication Skills Will Pay Big Dividends
Success in digital marketing often depends on a number of factors, so it can be difficult to give clients definitive answers to their questions. But columnist Matt Umbro believes we can do better — here’s how. Matt Umbro on October 21, 2015 Within the digital marketing world, one of the most common answers you will … Continue reading Stop Saying “It Depends” And Give Better Answers
As we become increasingly tied to our mobile devices, columnist Melissa Feemster explains why marketers shouldn’t forget the power of in-person meetings. Melissa Feemster on July 10, 2015 I’ll come right out and confess it — I love my phone, but I haven’t found it to be “part of me” the way some people … Continue reading Get Off Your Phone: Why Face To Face Still Matters
Colleen PizarevJanuary 31, 2015 “Where do I start?” This is one of the most common questions I get from clients just dipping their toe into international. Building and launching an international communications plan is a daunting task. Whether you’re starting from scratch, or revising a prior plan that did not quite work to meet your … Continue reading Global Communication Plan – Where Do I Start?
