Category Archives: Coaching Sales

Planning On an Internal Business Transition? 5 Reasons Why You Still Need an Advisor

Jane JohnsonFebruary 11, 2015 Family business owners often think the internal transfer process will be an easy one and the pieces will just fall into place but usually find out quickly this is not the case. Working with an advisor who is uniquely trained in business ownership transfers can help guide you through the process … Continue reading Planning On an Internal Business Transition? 5 Reasons Why You Still Need an Advisor

4 Tips For Generating More Return Business In Any Industry

Helen Nesterenko December 31, 2014   If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source for revenue. These individuals have already researched your brand and chosen to make a purchase. Hopefully, they’re fully satisfied … Continue reading 4 Tips For Generating More Return Business In Any Industry

Knock-Your-Socks-Off Marketing Measurement: Here’s How!

Megan TotkaDecember 30, 2014 Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. Fortunately, this is less of an issue than it was a few years ago. There are plenty … Continue reading Knock-Your-Socks-Off Marketing Measurement: Here’s How!

Everything You Need To Know About The Place Of Pain In Conversion Optimization

Pain is a powerful motivating factor in conversion rate optimization. Columnist Jeremy Smith explains how introducing pain in the right way can improve conversion rates dramatically. Jeremy Smith on November 25, 2014   Pain, as the New York Times reported, is “the secret of neuromarketing.” And apparently it is a well-kept secret, because there are … Continue reading Everything You Need To Know About The Place Of Pain In Conversion Optimization