Eric V. Holtzclaw — April 21, 2017 — April 21, 2017 A preference center represents a centralized location for your customers to manage communications and interactions with your company. But more importantly, your preference center also represents an opportunity for customers to become empowered and begin to understand the ways in which they can personalize … Continue reading How Should I Organize My Preference Center?
Category Archives: Business Process
The Second Revenue Ops Pillar: Process Optimization
Vignesh Subramanyan — April 1, 2017 Follow @v_subramanyan— April 1, 2017 In the first post of this series, we unveiled our new Revenue Ops framework – a cross-functional approach to leverage marketing ops and sales ops together with an increased focus on driving revenue. While we strongly believe in the concept of Revenue Ops as … Continue reading The Second Revenue Ops Pillar: Process Optimization
An Introduction to Automated and Interactive Processes
Adam Henshall — March 30, 2017 — March 30, 2017 All managers face the same question: “How do I improve the way my business works?” Well, according to BPTrends 2016 report, the percentage of executives who see processes as the crucial way to drive their businesses forward is 24 times the number who always have … Continue reading An Introduction to Automated and Interactive Processes
How to Find Process Problems That Irritate Customers
by Tema FrankOctober 26, 2016 Where Are Your Customers Hitting Process Problems? Process is the 3rd P in the 3P Profit Formula I discuss in the book PeopleShock: The Path to Profits When Customers Rule, and it is one of the biggest areas where organizations fall down on customer experience. (The first two Ps are … Continue reading How to Find Process Problems That Irritate Customers
Dealing with Ugly Skeletons in Your Business’s Closet
by Erika Dickstein Follow @springinsightOctober 19, 2016 As the recent news concerning a certain braggadocious political candidate’s past vulgar talk about women reminds us, The Internet never forgets. And despite the best efforts of Europe’s highest court to enforce a “right to be forgotten,” in the US there is not even a vague law giving … Continue reading Dealing with Ugly Skeletons in Your Business’s Closet
5 New Age Tools to Streamline Your Business Process
by Joydeep Bhattacharya Follow @seoforuSeptember 17, 2016 Streamlining the entire work process and improving the workflow is not so difficult once you have the right resources, correct planning and proper set of tools. It is important to identify unproductive and redundant activities and manage them with ease. Here are top 5 tools that can help … Continue reading 5 New Age Tools to Streamline Your Business Process
Establishing an Issue Escalation Process
by Karin RondeSeptember 14, 2016 Handling issues with customers is never easy. First of all, you have to determine the scale of issues that require escalation, asking yourself ‘does this affect the customer, for how long, and do they need to know about it?’ In most cases, the answer is yes, even if it’s a … Continue reading Establishing an Issue Escalation Process
Business Process Reengineering: What to Do If Your Business Is Failing
by Benjamin BrandallSeptember 15, 2016 What is business process reengineering? Like most buzzwords, business process reengineering (BPR) is a dull way to describe an interesting topic. Put simply, it’s the act of rethinking the way you do the important things in your business. It’s when you say “this is so inefficient it’s killing us”, and … Continue reading Business Process Reengineering: What to Do If Your Business Is Failing
Business Logistics a Primer: From Ecommerce to Airlines
by Christopher Moore Follow @cjmooreSeptember 14, 2016 Logistics describe how an organization’s supply chain works; the route through which products reach customers from the manufacturer or how a company provides its services. The logistics necessary to provide goods or services will vary between industries. For example, a business that provides a service (such as a … Continue reading Business Logistics a Primer: From Ecommerce to Airlines
SEO request for proposal (RFP) questions: what to expect
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs. Clay Cazier on September 5, 2016 Ah, the SEO request for proposal (RFP). Whether you are writing one from the client side or responding to one as … Continue reading SEO request for proposal (RFP) questions: what to expect
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