Category Archives: Business Planning

Ready. Fire. Aim.

Annette Franz — April 20, 2017 Follow @annettefranz— April 20, 2017 Image courtesy of prairiemomof2 Have you heard the saying, “Ready. Fire. Aim?” What does it mean? Shoot before you aim. Shoot (or do anything) before you think or before you think it through. Shoot before you know what you’re shooting at. Shoot before you … Continue reading Ready. Fire. Aim.

How to Choose the Right Revenue-Forecasting Technique for Your Agency

Rod Ripley — April 6, 2017 — April 6, 2017 Revenue forecasting doesn’t just show you how much money you may make. It also indicates how much you may be able to spend. Forecasting revenue helps you maintain profitability by allowing you to offset your projected expenses. Therefore, the accuracy of your revenue forecast is … Continue reading How to Choose the Right Revenue-Forecasting Technique for Your Agency

How MarTech Leaders Drive Revenue and Plan for the Future [Infographic]

Tai Bonfliglio — April 3, 2017 Follow @Lenati— April 3, 2017 In conjunction with Scott Brinker of Chiefmartec.com, Lenati recently interviewed marketing executives from companies of all sizes in all stages of their MarTech maturity. The central theme we heard over and over again was that investing in right technology stack to drive near-term revenue … Continue reading How MarTech Leaders Drive Revenue and Plan for the Future [Infographic]