Kathy Richardson-MauroMay 10, 2015 In How Small Business Can Replicate the Big Business Seller’s Advantage in Today’s Market, we talked about eight of the most important characteristics or value drivers that prospective buyers look for in their acquisition candidates, one of them being establishing sound processes and procedures that will ensure help that the business … Continue reading Boost Your Company’s Value By Establishing Professional Processes And Procedures
Scott LambertMay 2, 2015 Does your customer’s opinion matter? In the world of online marketing, the answer is a resounding YES! Research by Harvard Professor Michael Luca shows that positive Yelp reviews can impact a restaurant’s bottom line by as much as nine percent. And a 2013 report by Dimensional Research shows that over 60 … Continue reading How Online Reviews Can Make (Or Break) Your Business
Lindsay TjepkemaApril 29, 2015 Growth hacking is more than a buzzword. It’s an innovative, sensitive approach to increasing revenue in the startup world. However, like many trendy terms, it’s often misunderstood. What is the act of growth-hacking, and what does it entail? Entrepreneur Gigan Biyani points out that a “growth hacker is really just a … Continue reading 5.5 Key Components of Growth Hacking for Non-Startup Marketers
Liz KislikApril 17, 2015 I heard recently from a high-potential middle manager who’s struggling with a raft of organizational changes including modifications of sales policies, comp plans, and various other crucial aspects of work life. He expressed tremendous frustration with the latest round of changes, which had come on the heels of other policy revisions. … Continue reading Maintaining Momentum While The Rules Are Changing
John OvromApril 17, 2015 I hate to be a skeptic here, but the majority of business partnerships end in a tragic falling out. There are an occasional few who make it work. I applaud their success! It takes dedication, open communication and a clear outline on roles and responsibilities to accomplish that. Typically entrepreneurs fall … Continue reading 5 Myths about Business Partnerships
Julia LeeApril 14, 2015 So you have decided your team or a team within your organisation need some training. There is a requirement for an external provider and you begin the process of selection. Here are 10 important considerations to ensure a successful outcome for your team and your business: 1. Training doesn’t happen in … Continue reading Top 10 Things To Consider When Buying Training
Rohan AyyarApril 13, 2015 A travel company has a lot going for it when it comes to content. The world, quite literally, is their oyster. From writing about faraway lands to sharing recipes of exotic foods, there’s so much variety in what you can post on social media that your target audience will love and … Continue reading Universal Social Media Lessons from the Travel Niche
Margaret JacobyApril 2, 2015 In a recent article, we talked about job-related frustrations experienced by employees. Those frustrations included “not sharing about salary and benefits”, and “not having a culturally diverse and gender diverse leadership teams.” This week we are addressing the consequences of those mistakes and others—employee turnover. What exactly is “turnover?” Well, in … Continue reading 5 Steps to Avoid the High Cost of Employee Turnover
Liz KislikMarch 31, 2015 No executive wants to deal with “Vic the Victim” or “Negative Ned”. And no employee really wants to be the permanent bearer of bad tidings. But the truth, although often inconvenient, is actually a crucial business tool. Some executives just can’t bear to hear bad news, especially when they don’t see … Continue reading The Difference Between Whining and Telling Necessary Truths
WishpondMarch 24, 2015 If you want to engage and interact with current and prospective leads, a promotion is the solution you’ve been looking for. We’ll admit it, we’re a little biased when it comes to promotions as they’re our bread and butter. But we’re not lying about the effects they can have on your business. … Continue reading 5 Online Promotion Examples to Inspire Your Business
