Erika Giles December 2, 2020 As marketers, we talk a lot – almost every day – about building brand relationships. But here’s the plain and simple truth: The average buyer doesn’t want a relationship with the average brand. If you’re lucky, they want what you have to sell. For most, that’s the end of it. … Continue reading How to Say Thank You For Your Business
Category Archives: Business Effectiveness
How to Get Employees Involved in Reducing Business Expenses
Catherine vanVonno November 24, 2020 Pixabay Because of the economic climate COVID-19 has caused, businesses everywhere are working hard to reduce expenses. Effective cost-cutting techniques don’t just help you save money. They also build your company’s resilience and prepare it for setbacks. They teach you how to work with what you have right where you … Continue reading How to Get Employees Involved in Reducing Business Expenses
Adjusting Office Policies During a Pandemic
Cynthia Joyce November 5, 2020 jdpereiro / Pixabay When 2020 began, not many business owners or executives were likely planning to redesign or significantly update their office policies and employee handbooks. Sure, adjustments are needed, but the pandemic has led to a reimagining of how our companies and teams work. A Gallup poll in April … Continue reading Adjusting Office Policies During a Pandemic
Happy Bosses, Happy Admin: How to Get Positive Listings for Business Support Services
Suzanne Wentley November 3, 2020 It’s true for any industry, but especially so for business support services — reviews and testimonials can make or break your company. If there are many reviews online that speak poorly of your team, executives will look the other way. Business owners are no longer chatting over golf or coffee … Continue reading Happy Bosses, Happy Admin: How to Get Positive Listings for Business Support Services
Stop Analysis Paralysis and Launch Your Product Now
Karen Repoli October 28, 2020 How many times have you thought of ideas for building your business only to get caught in the “analysis paralysis” that seems to plague solopreneurs? You know the vicious cycle: You get a great idea, you get excited for it, but then weeks later you still haven’t started it and … Continue reading Stop Analysis Paralysis and Launch Your Product Now
The Perfect Elevator Pitch Formula You Need to Know
Wendy Marx October 27, 2020 You step into a conversation at a networking event and someone asks that ominous question, “So what do you do?” Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all … Continue reading The Perfect Elevator Pitch Formula You Need to Know
Why Your Operations Should be at the Forefront of Your Business Focus
Nicholas Shaw September 22, 2020 Often, businesses focus solely on the product or service they have to offer. This is an integral part of the business, there’s no doubt about that. What is often lacking is an understanding of the inner workings of the company. Operations is the essence of the business. It’s what keeps … Continue reading Why Your Operations Should be at the Forefront of Your Business Focus
Value Engineered Packaging: The Unsexiest Way to Lower Your Operational Expenses
Phil Forbes September 17, 2020 Many businesses leave finding the right packaging solution to the very last minute. And the reason is simple. To your business, your product and your image are most important. Branding, values, business unique selling points, all these are essential and obviously take priority. So necessities like packaging are left to … Continue reading Value Engineered Packaging: The Unsexiest Way to Lower Your Operational Expenses
Why Supporting Your Employees Side Business Is Highly Beneficial To You
Austin Iuliano September 9, 2020 Peggy_Marco / Pixabay Some business owners want to extract every single waking hour from their employees. They feel that if an employee has a side business it is taking away from their 9-5. But that couldn’t be further from the truth. By supporting your employees’ side businesses you gain tons … Continue reading Why Supporting Your Employees Side Business Is Highly Beneficial To You
How to Develop Resilience During COVID-19
Pandit Dasa July 21, 2020 COVID-19 has turned our lives upside down in a way that has never happened before in all of human history where the entire planet is undergoing a very similar type of suffering and inconvenience. We have all been forced to make major adjustments to our comforts, lifestyle and social interactions … Continue reading How to Develop Resilience During COVID-19
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