Category Archives: Business Development

10 Steps to Develop Buyer Personas for Your Business

Stacey RudolphJuly 10, 2015 If you were to build a business empire that serves your own interests—a business that solves your problems, how easier would that be? Developing products and designing effective marketing campaigns is much easier when you have a fictional character that models your customer, and when you happen to be the customer … Continue reading 10 Steps to Develop Buyer Personas for Your Business

Set the Tone

Mike ParryJune 24, 2015 Many businesses are still creating online marketing collateral that comes across as rigid and impersonal. It often mirrors more traditional offline advertisements and brochure formats. Whether the excuse is ‘we’ve always done it this way’, fear of brand perception or just plain lack of imagination, adopting a so called ‘professional’ approach … Continue reading Set the Tone