Category Archives: Business Development

10 Steps to Develop Buyer Personas for Your Business

Stacey RudolphJuly 10, 2015 If you were to build a business empire that serves your own interests—a business that solves your problems, how easier would that be? Developing products and designing effective marketing campaigns is much easier when you have a fictional character that models your customer, and when you happen to be the customer … Continue reading 10 Steps to Develop Buyer Personas for Your Business

Set the Tone

Mike ParryJune 24, 2015 Many businesses are still creating online marketing collateral that comes across as rigid and impersonal. It often mirrors more traditional offline advertisements and brochure formats. Whether the excuse is ‘we’ve always done it this way’, fear of brand perception or just plain lack of imagination, adopting a so called ‘professional’ approach … Continue reading Set the Tone

Growth Hacking for Grownups – How Can Big Brands Leverage Startup Growth Tactics?

Pete SenaJune 8, 2015 We open on a scene of a crowded co-working space at a company whose assets aren’t much more than a card table, folding chairs and lots of white earbuds. A young person with no experience building a brand pecks at a laptop, hunting for the secret internet button — the one … Continue reading Growth Hacking for Grownups – How Can Big Brands Leverage Startup Growth Tactics?

What Business Owners Can Learn from the Retirement of 3 TV Personalities

Kathy Richardson-MauroJune 6, 2015 We find frequently that business owners who are looking to transfer out of their businesses focus a lot on the financial aspects of the process. However, as we’ve often discussed, there are a number of non-financial aspects of a business transition that need attention, as well. The non-financial issues are equally … Continue reading What Business Owners Can Learn from the Retirement of 3 TV Personalities