August 02, 2025 In uncertain times purpose-driven brands have the winning edge BY Chris Fosdick Whether you’re sitting at your desk at work or shopping at the grocery store, you can feel it: the shared sense of uncertainty in the air. Economic indicators are shifting; tariffs have impacted trade flows, and experts predict the nation’s growth … Continue reading In uncertain times purpose-driven brands have the winning edge
July 27, 2025 How brands are converting digital burnout into real-world connection BY Becky Mailen In a world of endless pings, scrolls, and streams, digital burnout has become a modern malaise. Particularly for Gen Z, whose lives have played out almost entirely online, there’s now a growing hunger for something more grounded. In fact, 69% of … Continue reading How brands are converting digital burnout into real-world connection
By Jeff Beer May 07, 2023 The role of culture in the business of brands cannot be overstated. It’s the reason that Rihanna is not only one of the world’s biggest music superstars, but also founder of a leading beauty brand. It’s how Doja Cat helped Taco Bell sell more than 20 million Mexican … Continue reading If brands don’t stand for something, they’re talking to no one
By Elizabeth Segran August 25, 2022 For 168 years, Louis Vuitton has designed beautiful clothes and accessories. Now it’s also designing sustainable buildings. [Photo: courtesy Louis Vuitton] This month, it opened its newest workshop, called Oratoire, a 65,000-square-foot building in the French town of Vendôme. The manufacturing facility was designed with … Continue reading Inside Louis Vuitton’s gorgeous, sustainable new workshop
