Category Archives: Branding

How to Build a Crew of Consistent Brand Ambassadors

by Steve Randazzo April 17, 2016 Follow @https://twitter.com/promotionincApril 17, 2016 Brand ambassadors explore new worlds, seek out new life and new civilizations, and boldly go where no brand has gone before. I’m not talking about outer space; I’m talking about how they walk the same streets, hang out at the same malls, attend the same … Continue reading How to Build a Crew of Consistent Brand Ambassadors →

Personal and Business Branding Through Community Service

Branding

by Personal Branding Blog March 29, 2016March 29, 2016 Building a brand is one of the hardest things a company can do. You know what “I’m lovin’ it” means. You know what a bright red cross means — but how those companies are able to go about creating their brands takes some ingenuity. It doesn’t … Continue reading Personal and Business Branding Through Community Service →

How Important is an Easily Pronounced Brand Name? [Infographic]

Branding

by Matthew Harris March 29, 2016 Follow @AddisonWhitneyMarch 29, 2016 We all know them. The brands where the name has sounded one way as long as you can remember until one day, you are blindsided by the suggestion of a different pronunciation of the same brand. In the below infographic from Made by Oomph! examines … Continue reading How Important is an Easily Pronounced Brand Name? [Infographic] →

Brand Purpose: How to Sell With Conviction

Branding

by Jeff Charles March 24, 2016 Follow @ArtisanOwlMarch 24, 2016 Do you ever feel like your prospects aren’t connecting with you? Are you having trouble figuring out how to stand out from your competition? Of course you are. It makes sense. It’s not always easy to differentiate your company from the others in your space. … Continue reading Brand Purpose: How to Sell With Conviction →

Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way

Branding

by Jeff Ernst January 7, 2016 Follow @TheJeffErnstJanuary 7, 2016 Social media has opened a whole new world for celebrity product endorsers. Now it’s easier than ever to find a celebrity who will post about a product on their Instgram feed for a fee. But does it work? Should marketers be spending limited budget to … Continue reading Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way →

What Does the FTC’s New Native Advertising Guidance Mean for Brands?

Branding

by Vitaly Pecherskiy January 7, 2016 Follow @vitalypecherskiJanuary 7, 2016 Sellers have vied for consumer attention ever since the birth of commerce when people began buying and selling goods for profit, and the transition from the physical marketplace to a digital one has only intensified this battle. Matthew B. Crawford, an American writer and research … Continue reading What Does the FTC’s New Native Advertising Guidance Mean for Brands? →

How to Connect with a Prospect in 3 Steps

Branding

by Tal Vinnik January 4, 2016January 4, 2016 Facebook has friends, Twitter has followers and LinkedIn has connections. On LinkedIn, the definition of connection is very literal: you know this person in some way, whether they’re a colleague, a former classmate, a friend of a friend, or you’ve done some business together. Being in a … Continue reading How to Connect with a Prospect in 3 Steps →

Why Consumers Should Prefer Your Brand

Branding

Moz, Monday, December 28, 2015 By: Rand Fishkin Giving Searchers a Reason to Prefer Your Brand – Whiteboard Friday It’s the season of giving, and that notion extends to search! Brand preferences have an almost tangible impact on several levels, from consumer affinity to a rankings boost on Google. In this holiday edition of our now-traditional … Continue reading Why Consumers Should Prefer Your Brand →

How To Leverage Your Brand’s Seasonality

Branding

by Austin Paley December 29, 2015 Follow @AustinPaleyDecember 29, 2015 Depending on the industry, every business has experienced some kind of seasonal shift in terms of leads and sales. Whether it is massive sales and website traffic at the beginning of the year or a complete lack of demand as the year comes to a close, … Continue reading How To Leverage Your Brand’s Seasonality →

Know the Legal Risks of Blab for Brand Marketing

Branding

by Kerry O’Shea Gorgone December 24, 2015December 24, 2015 Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels? To be sure, streaming video offers opportunities for to show your brand in … Continue reading Know the Legal Risks of Blab for Brand Marketing →