November 12, 2025 How legacy brands can lead the next consumer revolution
Category Archives: Branding Reputation
Why your brand needs an enemy
August 24, 2025 Why your brand needs an enemy BY Travis Reeb Most business advice tells you to avoid making enemies. I’m here to tell you the opposite: if your brand doesn’t have an enemy, you’re doing it wrong. This isn’t to suggest you need to create conflict for conflict’s sake. But there’s power in opposition. … Continue reading Why your brand needs an enemy
How to Protect and Control Your Brand Reputation in AI Search by Semrush Enterprise
AI search is reshaping brand discovery. Here’s how to actively manage your presence in AI responses before they define you. Semrush Enterprise on August 14, 2025 at 7:00 am | Reading time: 8 minutes How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers … Continue reading How to Protect and Control Your Brand Reputation in AI Search by Semrush Enterprise
Gen Z and Millennials have very different ideas about what makes a brand ‘trustworthy’
June 14, 2024 Gen Z and millennials have very different ideas about what makes a brand ‘trustworthy’ TikTok, Band-Aid, and . . . Philip Morris? Here’s how brand trust stacks up along generational lines. BY Hunter Schwarz Which brands are most trustworthy? It depends on the generation you ask. A new Most Trusted Brands survey from … Continue reading Gen Z and Millennials have very different ideas about what makes a brand ‘trustworthy’
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