Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started. Ryan Phelan on April 30, 2019 My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how … Continue reading How connected are you to your brand’s customer service?
Category Archives: Branding Lessons
For the $1M Ecommerce Business, Brand Drives Demand (Not the Other Way Around)
Fynn Glover — April 5, 2019 — April 5, 2019 How are you marketing your growing ecommerce brand? Chances are, your biggest marketing focus is using product ads to acquire new customers. But if you’re more preoccupied with driving short-term sales than consciously building your brand, you’re doing your business a huge disservice. That’s not … Continue reading For the $1M Ecommerce Business, Brand Drives Demand (Not the Other Way Around)
Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to connect to consumers in new ways – but pay attention to the details. Tony Chen on April 1, 2019 Slime. It’s the biggest crafting craze of 2018 and a rising video sensation. There were nearly 25 billion slime video views … Continue reading Why brands need to take ASMR more seriously
Why Building a Brand Is the Secret to Future-Proofing Your Business
Katy French — March 27, 2019 — March 27, 2019 Counselling / Pixabay “Your brand is what other people say about you when you’re not in the room” —Jeff Bezos When people ask us why branding matters, it’s a loaded question. Can you run a business without a brand? Sure. But will you be memorable? … Continue reading Why Building a Brand Is the Secret to Future-Proofing Your Business
5 Ways to Sabotage Your Brand Strategy (Without Realizing It)
Josh Ritchie — February 19, 2019 — February 19, 2019 rawpixel / Pixabay We know firsthand how intimidating it can be to dive into a brand strategy. It’s why many brands tend to back burner it for years (ourselves included). But, inevitably, you hit a point where it’s clear you can’t move forward without it. … Continue reading 5 Ways to Sabotage Your Brand Strategy (Without Realizing It)
Bizarre Brand Hits and Misses – What We Can Learn From Them
Sarah Voigtman — February 15, 2019 — February 15, 2019 Today’s marketing campaigns seem to be all about eliciting the most conversation. Social media has become a powerful driver for business success, an idea with which Fortune 500 companies are all too familiar. Over the years, we’ve seen some truly bizarre social media and content … Continue reading Bizarre Brand Hits and Misses – What We Can Learn From Them
Brand equity: Does your email build it up or tear it down?
Here are three questions to ask yourself before you send your next campaign. Ryan Phelan on February 5, 2019 In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before the “how.” The “how” question is easy. It’s the tactical aspect of your program. Everybody … Continue reading Brand equity: Does your email build it up or tear it down?
Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
Susan Friesen — December 21, 2018 Follow @eVisionMedia — December 21, 2018 Are LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. And for several years, another benefit to using this social media channel … Continue reading Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1
A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1 by Laurie Sullivan , Staff Writer @lauriesullivan, November 23, 2018 Reputation.com released its Retail Reputation Report sentiment from 4.7 million customer reviews that about 30,000 store locations posted online and on Facebook. Based on these reviews, social media sentiment, business listings accuracy and … Continue reading A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1
How to Simplify Your Brand Story With Video
Dave Sutton — October 19, 2018 — October 19, 2018 rawpixel / Pixabay Barbara Millett, the Marketing Manager at Peppermint Technology, was trapped in the classic technology product marketing dilemma. She had a great product to market, but it came with a ridiculously complicated story. Making matters worse, her target buyer was one of the … Continue reading How to Simplify Your Brand Story With Video
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