Prasanna BidkarMarch 23, 2015 How much do bloggers influence your brand image? Can bloggers really be brand advocates? If you are on the brink of this decision, this post will set you straight. While there are examples of influencers making or breaking brand perceptions, non-celebrity, niche bloggers have much more impact on influencing the buying … Continue reading How to Choose Bloggers as Brand Advocates
Category Archives: Blogging
How to Write The Perfect Subject Line
Amir JirbandeyMarch 23, 2015 As in real life, first impressions matter in email marketing. The inbox is a noisy and crowded place. You have around 60 characters to capture your consumer’s attention in the subject line. Following our recent blog post on what words to avoid using in your subject line, in order not to … Continue reading How to Write The Perfect Subject Line
Beginner’s Guide to Blogging: The Picture
Christopher PennMarch 23, 2015 Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you … Continue reading Beginner’s Guide to Blogging: The Picture
Finding Blogging Inspiration
Annaliese HenwoodMarch 23, 2015 If you’ve been following this series of articles on blogging, you know why it is important to your business. You know how to get started, and now you also know the best practices for staying organized. This article provides a great collection of expert advice on how to stay motivated and … Continue reading Finding Blogging Inspiration
5 Blogging Lessons We Can Learn From The Walking Dead
Crystal PontiMarch 19, 2015 I’m a little bit addicted to the whole zombie phenomenon. There’s always a good excuse for an undead movie marathon and when the apocalypse comes, I feel confident that I’ll survive for at least a week. Maybe two if I can get to Walmart before everyone else. Like most zombie fanatics, … Continue reading 5 Blogging Lessons We Can Learn From The Walking Dead
Weighing the Potential of Niche Blogging
Jona JoneMarch 6, 2015 Would you like to earn a living through blogging? Image via Flickr Today, blogging is considered as one of the most practical and effective ways to promote one’s brand or business. Millions of blogs exist, with some of them acting as personal diaries while some are built for the sole purpose … Continue reading Weighing the Potential of Niche Blogging