Ritika PuriApril 28, 2015 One of the most intimidating moments a marketer can experience is starting from “zero.” The idea of launching a new program—particularly an initiative as intense as a blog—can feel daunting, exciting, and stressful all at once. Anytime marketers launch a new program, they’re under tremendous scrutiny and pressure. Even though something … Continue reading The Ultimate Blog Launch Kit
Claire GraystonApril 28, 2015 Every other Friday the Wishpond content team holds a meeting to come up with content ideas and titles for articles to be written over the following two weeks. Last week while brainstorming ideas and searching the web during our meeting, I started to fully appreciate the startlingly high percentage of content … Continue reading 7 Ways to Create List Posts that Don’t Suck
Lori SoardApril 27, 2015 A web property is similar to real estate property in that someone owns them. When it comes to web property, that is obviously content and designs created by a person or company on domains, on social media and in the public online realm. Just like tangible property, a blog should grow … Continue reading How A Blog Is Like Real Estate Property In 2015
Allison VanNestApril 23, 2015 Does your business have a blog yet? What about a Twitter account or a Facebook page? If you’re still not sure whether social media is worth it, consider the costs if don’t bring your marketing efforts into the digital age. The Numbers One of the great advantages of blogging and email … Continue reading Blogging: Good for the Environment and Your Bottom Line
Miranda PaquetApril 21, 2015 Your subject line is one of the most important parts of your email newsletter. Writing a great subject line will ensure you attract your readers’ attention and convince them to open your message. But have you ever wondered if your subject lines could be more effective? Watch this video below to … Continue reading How to Write a Great Subject Line
Amanda ClarkApril 17, 2015 You spent the last couple of weeks mulling over a great idea for a sweet new company blog post. This morning, you finally carved out a couple of hours to write it, review it, revise it, and ultimately post it. The blog is now live for all the world to see, … Continue reading What To Do After You Post The Perfect Blog
Tommy LandryApril 17, 2015 I have to say, one of the joys of working in marketing is the ability to write and share my own thoughts, expertise, and opinions on a weekly basis. I absolutely love writing and plan to do so for as long as my fingers can type. Of course, it all looks … Continue reading How To Pick A Good Blog Post Topic
Shelley PringleApril 16, 2015 Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us. Yet business blogging is an important part … Continue reading A Simple Formula for Writing Blog Posts in 8 Painless Steps
Julia BorginiApril 15, 2015 Everyone who starts a business blog does so with the best of intentions. They’re going to write regularly, give away valuable content to their readers, and really engage with them. Instead, what you get is a blog that ends up being another news release platform for you, and the last original … Continue reading Business Blogging Lesson: How to Blog With a Purpose
Tom TreanorApril 15, 2015 Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different answers. It’s a place for a company to post product updates. It’s a place to share news about the company. It’s a place to put afterthoughts that have no … Continue reading The (Often Misunderstood) Blog’s Place In Your Marketing Strategy
