Robert Woo — November 26, 2018 — November 26, 2018 With the rise of Cyber Monday and deals extending through the end of December into January, modern shoppers will be out in force much earlier and later in the season and into the new year. Check out the trend of sale prices over the years … Continue reading 6 Post-Black Friday Tips for Merchants
Facebook’s Ad Platform Disapproves Of Black Friday Ads by Laurie Sullivan @lauriesullivan, (November 22, 2018) Facebook’s glitch in its system for buying online ads has experienced outages and high disapproval rates just days before one of the busiest online shopping days of the year. The glitch: Black Friday ads are being rejected by Facebook, according … Continue reading Facebook’s Ad Platform Disapproves Of Black Friday Ads
Expected winners include Best Buy and Macy’s while foot traffic declines will be seen at Chick-Fil-A, Wallgreens and Ace. Greg Sterling on November 21, 2018 at 1:07 pm Starting tomorrow major retailers are expecting a big uptick in online buying and in-store foot traffic, driven by discounting and the Black Friday shopping frenzy. Gravy Analytics has … Continue reading Data: Retailers that can expect to see Black Friday store visits and those that won’t
Here’s a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it. Kirk Williams on November 21, 2018 at 1:52 pm Welcome fellow eCommerce PPC laborer, to that annual moment of glory, reward, doom and failure. A weekend of highs and … Continue reading The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion
Ben Duchesney — November 20, 2018 — November 20, 2018 I’m not ready for the holidays. Hot chocolate, old-man sweaters, ice skating with the family while pretending not to be frozen to the core–I’m all for it. Holiday marketing? Not so much. I swear, I just sent my Fourth of July email campaign. Black Friday … Continue reading Why You Should Starting Sending Your Black Friday Emails Now
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly. Kyle Henderick on November 15, 2018 With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber Monday. These … Continue reading Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
Research shows the shopping season starts well before Black Friday, and savvy marketers plan how to retain all those new customers. Robin Kurzer on November 13, 2018 at 5:44 pm You may already know this, but turns out your customers aren’t waiting till Black Friday to shop for the holidays. In the past few years, … Continue reading Your customers aren’t waiting till Black Friday, neither should you
But stores are driving an increasing percentage of online buying. Greg Sterling on November 13, 2018 It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is … Continue reading Survey: Majority of consumers will spend 75% of holiday budgets online this year
Chris Dunne — November 1, 2018 Follow @FeedbackExpress — November 1, 2018 If you’re at all familiar with Americans and their holiday-shopping tendencies, you’ll know that Black Friday (the day after American Thanksgiving) falls on November 23 this year. But there’s Black Friday, and then there’s Black Friday for Amazon sellers. Didn’t know there was … Continue reading 6 Great Black Friday Tips for Amazon Sellers
Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans study. Robin Kurzer on October 17, 2018 at 3:06 pm A new study out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on Black Friday — and ignore … Continue reading Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
