New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide. Amy Gesenhues on April 9, 2015 A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers want on vendor websites and the content vendor websites … Continue reading Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]
Bruce McKenzieApril 6, 2015 The buying process for many B2B solutions (especially technology solutions) can be long, and the buyer’s journey meandering. Sales engagement is harder to come by as buyers by-pass the sales organization for 50% of their journey. Today, more than ever, short videos can help you reach more buying influences in the … Continue reading 3 Ways to Use Short, Relevant Videos to Extend Your B2B Sales Reach
Jasmine SandlerMarch 30, 2015 Is Your B2B Social Selling working ? If not, Read this! One of the most important aspects of social selling, and one which is often overlooked by companies and businesses of all sizes, is the need for an actionable plan. If you have no plan or have one that is not … Continue reading How To Make A Plan For B2B Social Selling
Carlos HidalgoMarch 20, 2015 ANNUITAS’ Enterprise B2B Demand Generation Research Study is a first of its kind in the Demand Generation industry The vast majority of Demand Generation campaigns aren’t meeting their goals, according to executives at leading B2B enterprises. In fact, only 2.8 percent of respondents in a recent survey conducted by Demand Generation … Continue reading Only 2.8% of B2B Enterprise Execs Believe Demand Generation Campaigns Achieve Their Goals [Study]
Rachel MartinezMarch 19, 2015 If you want to run a successful lead generation campaign, you need to have high-quality data. But here’s the problem. Many businesses don’t have access to complete and accurate information. People often change jobs or titles, companies go out of business, and mergers occur. Not only that, but companies often ask … Continue reading Is Data Decay Negatively Impacting Your B2B Lead Generation Campaigns? [Infographic]
Jessica HassonMarch 11, 2015 Company advocates can have a huge impact on your business. So much in fact, that decent advocacy can increase your company’s revenue growth by two times. The most important type of advocates are your customers. And if you’re running a B2B or SaaS business, revenue is most likely coming from subscriptions. … Continue reading How to Create Powerful B2B Advocates [Infographic]
Julia BorginiFebruary 28, 2015 In the beginning social media was for connecting with your audience, and listening in on their conversations. Now it’s being used for customer service, technical support, and lead management. Don’t believe me? Take a look at the latest CMI Benchmark Report: you’ll see that 92 percent of B2B companies are using … Continue reading Make Social Media Part Of Your B2B Lead Management Program
Prasant NaiduFebruary 27, 2015 Today most marketers are converting less than 1% of all possible leads, because 90% of a buyer’s path to purchase is completed before a salesperson comes into the picture, says Forester Research. “As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing … Continue reading Why B2B Marketers Should Be Interested In LinkedIn’s Lead Accelerator And Display Network
Rachel FosterFebruary 18, 2015 I read that one of the top fitness trends of 2015 is body weight exercise. Apparently, lots of people have been injured attempting epic feats of fitness and now want to get back to basics. In the spirit of “back to basics”, I thought I’d discuss how to get B2B buyers … Continue reading How To Increase Your B2B Email Open And Response Rates
Becky TumidolskyJanuary 24, 2015 Everywhere you look, you’ll find B2B blogs in bad, bad shape. They’re tripping up. Flailing. Falling flat. Many businesses give up on their blogs after just a few months. They tire of seeing little or no engagement after posting company updates, random reflections, or dry, insular, industry-related stuff—nothing that would interest … Continue reading Anatomy Of A Winning B2B Blog
