Category Archives: B2B Tools

B2B Strategy: COVID-19 Turns Heads to the Clouds

Frank Bocchino — April 15, 2020 Working from home offers many benefits: from overhead cost-cutting to providing improved employee productivity and morale. According to one study, 85 percent of businesses confirm that productivity has increased in their business because of greater flexibility. What’s more, 63 percent of those surveyed report at least a 21 percent … Continue reading B2B Strategy: COVID-19 Turns Heads to the Clouds →

20 Incredible B2B Web Designs (+ Elements to Woo Your Audience)

B2B Tools

Micah Lally — February 13, 2020 With technology being where it is today, it’s safe to say that for most consumers a website is their first form of interaction with a company. And that first impression is everything. How much time do you give to a site that’s either disorganized, low quality, or just not … Continue reading 20 Incredible B2B Web Designs (+ Elements to Woo Your Audience) →

Budgeting Tips for Your B2B Website Design Project

B2B Tools

Kara Jensen — January 9, 2020 New year, new website! Is your marketing goal this year to revamp your company’s website? If so, then you are taking a step towards building a strong foundation for your marketing strategy. As you are creating your marketing strategy and preparing for your new website project, it’s important to … Continue reading Budgeting Tips for Your B2B Website Design Project →

B2B Email Marketing Techniques to Avoid Poor Sales Practices

B2B Tools

Marie Fincher — June 27, 2019 — June 27, 2019 Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. But what I found wasn’t exactly what I had anticipated. Some of the most surprising findings came from The State of … Continue reading B2B Email Marketing Techniques to Avoid Poor Sales Practices →

7 Key Principles of B2B Email Creative

B2B Tools

Howard J. Sewell — June 21, 2019 Follow @hjsewell — June 21, 2019 1. What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it. Don’t make the reader hunt or scroll to learn what exactly … Continue reading 7 Key Principles of B2B Email Creative →

Spring Cleaning Tips for Your B2B Website

B2B Tools

Kara Jensen — April 24, 2019 Follow @BopDesignSD — April 24, 2019 As you contemplate spring cleaning your house, office, or closet, I’m sure that your B2B website is also top of mind. What? You mean it’s not? Well, if it’s not high on your list for a good scrubbing, it’s time to put your … Continue reading Spring Cleaning Tips for Your B2B Website →

B2B Website Design Trends that Work for Professional Services

B2B Tools

Austin McNair — August 2, 2018 — August 2, 2018 tookapic / Pixabay Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. A … Continue reading B2B Website Design Trends that Work for Professional Services →

Why a B2B Website Is a Necessary Investment

B2B Tools

Jeremy Durant — July 16, 2018 Follow @BopDesignSD — July 16, 2018 When you walk into a building for the first time, the first thing you see is the lobby. A lobby says a lot about a building. Is it a nice building? Is there security? Is it up to date or does it look … Continue reading Why a B2B Website Is a Necessary Investment →

Is Pinterest Worthwhile for B2B?

B2B Tools

Brooke Tomasetti — July 13, 2018 — July 13, 2018 27707 / Pixabay I get this question a lot, so I’m excited to shed some light on the subject. Pinterest presents an interesting opportunity for B2B companies to drive traffic to their websites and convert those visitors into leads. Users on this platform tend to … Continue reading Is Pinterest Worthwhile for B2B? →

How researching B2B influencers can deliver actionable intelligence

B2B Tools

Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign. Michael Brito on June 18, 2018 In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and … Continue reading How researching B2B influencers can deliver actionable intelligence →