Which AI Technologies Matter For Marketers? by Ted Shaw , Op-Ed Contributor, September 1, 2017 Artificial intelligence is the single most-hyped trend of 2017. If you’re lived through big data and digital transformation, you may be skeptical that something else will come around next year, too. I don’t think so. AI is really a bigger … Continue reading Which AI Technologies Matter For Marketers?
Category Archives: Artificial Intelligence
The Human Intelligence Your Marketing Needs to Win the Artificial Intelligence Race
Mark Miller — August 22, 2017 Follow @MMtwopointfive — August 22, 2017 geralt / Pixabay The promise and potential of artificial intelligence is transforming nearly every aspect of business, from product development to logistics to analytics and beyond. Marketing hasn’t escaped the influence of this new technology, and stands to gain much from what A.I. … Continue reading The Human Intelligence Your Marketing Needs to Win the Artificial Intelligence Race
3 ways to tap into AI to get more results
In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data and analytics. Nandini Rathi on August 9, 2017 Big data is at the core of algorithms that power artificial intelligence. From machine learning algorithms to predictive modeling, artificial intelligence … Continue reading 3 ways to tap into AI to get more results
Demystifying AI: Understanding the human-machine relationship
How is AI affecting you? From autonomous cars to digital advertising, columnist James Green explores how artificial intelligence is impacting our jobs and our lives. James Green on August 8, 2017 The artificial intelligence of today has almost nothing in common with the AI of science fiction. In “Star Wars,” “Star Trek” and “Battlestar Galactica,” we’re introduced … Continue reading Demystifying AI: Understanding the human-machine relationship
How To Leverage Artificial Intelligence
How To Leverage Artificial Intelligence by Asim Mughal , Op-Ed Contributor, July 31, 2017 Artificial Intelligence (AI) is one of the technology advancements that businesses have to deal with when it comes to digital marketing. With AI, computers can perform various human activities like speech recognition, learning, reasoning, problem solving and planning, as well as … Continue reading How To Leverage Artificial Intelligence
Imagining the possibilities of marketing and artificial intelligence
Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko discusses the ways marketers are currently taking advantage of AI to transform their strategies. Rob Rasko on July 3, 2017 The headlines say ad tech is dying or even proclaim that it’s dead. Consolidation is inevitable, no doubt, … Continue reading Imagining the possibilities of marketing and artificial intelligence
Everyone says they offer AI. Here’s how to assess those claims.
It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires. Barry Levine on June 21, 2017 Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest of us to … Continue reading Everyone says they offer AI. Here’s how to assess those claims.
The Future of Artificial Intelligence in Social Media
Warren Knight — June 9, 2017 Follow @warrenknight— June 9, 2017 ACCORDING TO RESEARCHER GARTNER, AI BOTS WILL POWER 85% OF ALL CUSTOMER SERVICE INTERACTIONS BY 2020. AI (Artificial Intelligence) has been a hot topic in 2017, especially when looking at the future of Artificial Intelligence in Social Media. Investment has been growing in AI, … Continue reading The Future of Artificial Intelligence in Social Media
Will AI Make Financial Services Marketing Obsolete?
Justin Yopp — June 1, 2017 — June 1, 2017 With the rate Artificial Intelligence is advancing, it’s probable there will be no need for marketing in Financial Services within the next two decades. Let’s unpack that potentiality together, shall we? In order to get there, we need to start here, with futurist Maurice Conti … Continue reading Will AI Make Financial Services Marketing Obsolete?
12 Revealing Stats On How Recruiters Feel About AI [Infographic]
Ji-A Min — May 26, 2017 — May 26, 2017 According to Josh Bersin, artificial intelligence (AI) is one of the fastest growing areas of recruiting. Check out 12 revealing stats on how recruiters feel about AI in our new infographic below. What is artificial intelligence? Artificial intelligence are abilities such as learning, perception, and … Continue reading 12 Revealing Stats On How Recruiters Feel About AI [Infographic]
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