Columnist David Booth explains why using purchase intent will help you understand what’s really important and where to prioritize your budgets. David Booth on July 18, 2016 at 10:15 am In its simplest form, predictive analytics helps to identify the likelihood of future outcomes based on historical data. In other words, you take the data … Continue reading How to drive real, measurable value with purchase intent analysis
by Angela Hausman, PhD July 11, 2016 Follow @MarketingLetterJuly 11, 2016 If you haven’t asked yourself if less is really better lately, then you should. Here are some unexpected examples of where less is really better: Fewer leads More cost Fewer employees Less space Fewer tools Fewer platforms Less content I’m sure you don’t believe … Continue reading Less is Really Better? 7 Caveats in Analytics
Are you getting the most out of Google Analytics for conversion rate optimization (CRO)? Columnist Jeremy Smith highlights six custom reports to improve how you analyze your metrics. Jeremy Smith on July 7, 2016 at 9:26 am Google Analytics (GA) is an indispensable tool for gathering data that will help you maximize your conversions. As … Continue reading 6 custom Google Analytics reports you should use for every CRO project
By Michael Georgiou July 7th, 2016 Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing. The overall impact of a blog, in terms of the social value it generates, is long-standing. Blogs continue to live on and serve their readers for … Continue reading A Framework For Assessing The Impact Of Your Blog On Company Sales
by Roee Ganot June 17, 2016 Follow @RoeeGanotJune 17, 2016 The data from your Google analytics is extremely important. It helps you understand how well your site is performing, and it gives you guidance on how to improve your site, such as content that your visitors want or tweaks that need to be made to … Continue reading How to Get Rid of Spam in Your Analytics
by Adam Needles May 31, 2016May 31, 2016 Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. But I bet “you know a guy who knows a guy” … Continue reading Avoiding The Predictive Analytics Fail In Demand Generation
By Mohamed Hedi Lassoued May 17th, 2016 Want to manage your digital analytics accounts like a pro? Here is what I have learned in five years. Contents Keep It Simple The right tools Your goals Categorize Focus Documentation Implementation Tagging tools Digital analtyics tools Google Analytics best practices Google Tag Manager best practices Clean data … Continue reading The Starters Setup Guide To Digital Analytics
By Christine Bellefontaine April 12th, 2016 So, you’ve linked your Google AdWords and Google Analytics Accounts so you can see campaign data in GA. Setting up the link wasn’t so bad – but what are you going to get out of it that you couldn’t find in AdWords, and where should you look? Google … Continue reading How To Get Maximum Profit From Your Google Analytics + Adwords Connection
by Brian Brinkmann March 10, 2016 Follow @BrianFBrinkmannMarch 10, 2016 Creating a data-driven organization doesn’t just happen overnight. Just because you provide someone with a chart or report, doesn’t mean they are automatically going to start making data-driven decisions. Like all change in an organization, it’s a multi-step process that requires some time, some people, … Continue reading From Hunch-Based to Data-Driven: Transforming your Business Culture through Analytics
by Shanelle Mullin March 4, 2016March 4, 2016 “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. The same is true of your data in Google Analytics. Most of what you spend your time looking at (and … Continue reading 12 Google Analytics Custom Reports to Help You Grow Faster
