October 07, 2025 Lack of AI readiness leads to lackluster results A recent survey shows the gaps between aspirations and operational realities of implementing AI.
Category Archives: AI Readiness
How to get your organization aligned for the AI age
At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success. MarTechBot on September 29, 2025 At the September 2025 MarTech Conference, Jessica Kao, director of B2B GTM transformation advisory at Adobe, moderated a powerhouse panel on one of the hardest questions facing enterprises today: How … Continue reading How to get your organization aligned for the AI age
How to make sure your data is AI-ready
Use these practical tips to prepare your customer data so you can make the most of artificial intelligence. Gene Marks on March 27, 2024 Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. But there’s … Continue reading How to make sure your data is AI-ready
How to assess your organization’s AI readiness with the 5P framework
Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance. Katie Robbert on March 8, 2024 As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re … Continue reading How to assess your organization’s AI readiness with the 5P framework
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