Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results. Benu Aggarwal on October 17, 2025 As enterprises race to operationalize AI, the focus is shifting from experimentation to execution — and that means building AI agents that deliver measurable value. But … Continue reading Building AI agents that move from conversation to conversion
Agents As Brand Influencers Collapse Consumer Buying Journey by Laurie Sullivan , Staff Writer, October 17, 2025 The collapse of the customer buying journey into a couple of taps that take only a few seconds or minutes at the longest may be one of the most profound ways I have read to describe the future … Continue reading Agents As Brand Influencers Collapse Consumer Buying Journey
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. Benu Aggarwal on October 9, 2025 The customer journey from discovery to conversion is now a quirky and eccentric one, shaped by personal idiosyncrasies like channel preferences, mood and the ever-changing level of interest. AI agents now make it possible … Continue reading Your website isn’t ready for AI agents — here’s what needs to change
Agentic AI is poised to rewrite the rules of retail. Consumers are ready. What about retailers? Mike Pastore on October 10, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Agentic AI is rapidly changing the face and feel of shopping for both retailers and consumers, according to a report … Continue reading 60% of shoppers expect to use AI agents in the next 12 months
Athena from Zeta brings voice-powered intelligence straight into marketing workflows. Mike Pastore on October 10, 2025 Zeta Global introduced a natural language AI agent this week, personalizing the digital workspace for marketers using the Zeta platform. Known as Athena by Zeta, the company calls it a “superintelligent” agent with access to Zeta’s data cloud … Continue reading Zeta Global unveils ‘superintelligent,’ natural language AI agent
October 09, 2025 Trust and governance in the shift to agentic transformation I recently had an unsettling rideshare experience. Let me paint a visual picture. You have a Tesla doing its self-driving thing, a guy just sitting in the driver’s seat “supervising,” and a terrified human (me) in the backseat looking on in horror. Finally, … Continue reading Trust and governance in the shift to agentic transformation
July 22, 2025 Replit CEO: What really happened when AI agent wiped Jason Lemkin’s database (exclusive) Late last week, an AI coding agent from Replit, an AI software development platform, deleted an entire database of executive contacts while working on a web app for SaaS investor Jason Lemkin. It was not a catastrophic software failure, … Continue reading Replit CEO: What really happened when AI agent wiped Jason Lemkin’s database
The company will also block AI bots by default on new user accounts. Constantine von Hoffman on July 1, 2025 Today, Cloudflare unveiled “pay per crawl,” a way for websites to charge AI crawlers for access. Currently in private beta, the program provides more control over AI bots and lets each site set a … Continue reading Cloudflare rolls out a way for sites to charge AI crawlers for access
How Gannett LocaliQ Took AI Voice Agent Conversational by Laurie Sullivan , Staff Writer @lauriesullivan, June 24, 2025 LocaliQ unveiled its next version of a conversational AI Voice Agent on Tuesday, extending Dash’s existing SMS agent function to include voice conversations, creating an omnichannel system designed to engage potential customers through automation. The agent resides in … Continue reading How Gannett LocaliQ Took AI Voice Agent Conversational
Forget chatbots. The future of digital asset management isn’t just about AI; it’s about AI agents taking over the tedious tasks you hate. Vertesia on June 24, 2025 The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s happening … Continue reading Advanced agentic use cases for Digital Asset Management by Vertesia
