From compliance exposure to lost revenue, weak governance is turning AI gains into hidden liabilities. By Allen Martinez Published on May 6, 2026 Anthropic just crossed the $ 30 billion revenue run rate, built on companies deploying AI agents into core workflows. Eighty-two percent of those companies’ CIOs admit they cannot govern what … Continue reading Why AI agent adoption is creating unseen risk across the enterprise
Data sovereignty controls access, but decision architecture defines action. Beyond unifying data, a sovereign operating layer secures AI rights and prevents risk. By Allen Martinez Published on May 4, 2026 Here is a number that should stop every martech leader mid-sentence. Frans Riemersma’s April analysis found that 90.3% of companies report using AI … Continue reading Why AI agents need decision authority
Google Teaches Brands To Build Dynamic Agents by Laurie Sullivan , Staff Writer, April 1, 2026 Google released a guide on Wednesday that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run. The guide — which was build for developers, … Continue reading Google Teaches Brands How To Build Dynamic AI Agents
Agents Ran Entire Butler/Till Campaign, They Share Results by Laurie Sullivan , Staff Writer, March 19, 2026 As industry conversation revolves around whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works. Geloso Beverage Group in December 2025 ran what its digital marketing … Continue reading Agents Ran Entire Butler/Till Campaign, They Share Results
March 16, 2026 Your company just replaced people with AI agents. As a manager, what do you do now? BY Ashley Herd Block recently made headlines when CEO Jack Dorsey announced it was reducing its workforce and replacing some roles with AI agents. But it wasn’t the first organization to do this. And it won’t … Continue reading Your company just replaced people with AI agents. As a manager, what do you do now?
AI agents introduce probabilistic decision-making into deterministic stacks. Define intent, enforce guardrails and architect agents that scale. By Frans Riemersma February 27, 2026 • AI agents are spreading quickly across organizations. They’re replacing specific components, layering on top of existing systems and introducing something fundamentally new: probabilistic decision-making inside deterministic architectures. The question … Continue reading How to architect AI agents in your martech stack
Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased. By Greg Kihlstrom , January 9, 2026 Agentic AI introduces a new dynamic to the consumer-brand relationship, particularly as autonomous shopping agents interact directly with brand marketing agents. In the past, AI systems primarily supported recommendations based … Continue reading When AI agents become the customer
Soon, AI agents won’t just assist customers — they’ll be the customers. So marketers need to rethink visibility in a machine-driven buying journey. By Constantine von Hoffman January 8, 2026 Think about the last time you shopped online. Now imagine that entire process — searching, comparing, buying — handled not by you, … Continue reading How AI agents will reshape every part of marketing in 2026
Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search by Laurie Sullivan , Staff Writer, December 4, 2025 Onsite search and ecommerce were transformed in 2025, as retailers adopted AI technologies. Some seemed to have memories, making human interactions with technology context-aware and autonomous. Unlike older, reactive chatbots, new technologies are proactive, using multimodal options … Continue reading Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search
Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results. Benu Aggarwal on October 17, 2025 As enterprises race to operationalize AI, the focus is shifting from experimentation to execution — and that means building AI agents that deliver measurable value. But … Continue reading Building AI agents that move from conversation to conversion
