Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People by Joe Mandese @mp_joemandese, August 24, 2023 This story begins with a string board, because that’s how it was pieced together and it’s the best way to illustrate it for you. I’d been covering promising agency tech startup … Continue reading Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People
Agencies Seen As Lucrative M&A Targets by Laurie Sullivan @lauriesullivan, August 17, 2023 Mergers and acquisitions (M&As) of digital agencies has been one of the biggest interests across the business model of FE International, a M&A advisory firm specializing in the tech industry. Unlike many businesses in the digital media sector, agencies are the least … Continue reading Ad Agencies Seen As Lucrative M&A Targets
It’s Doable: Disabled Marketing Veterans Launch Creative Agency by Richard Whitman , Columnist, June 30, 2023 Two ad holding company veterans have launched what they are calling the first creative agency—called Doable—that is founded and staffed by talent with disabilities. The founders include Hugh Boyle and Bob Wagner. Their mission is to improve representation of … Continue reading It’s Doable: Disabled Marketing Veterans Launch Creative Agency
Performance Agency Integrates With Walmart Connect DSP by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2023 Acorn Influence, a New Engen performance marketing company, has integrated with Walmart Connect’s Demand-Side Platform (DSP) to create an offering in partnership with The Trade Desk. Walmart Connect DSP is a multichannel platform, allowing brands to place content across mobile, display, and connected … Continue reading Performance Agency Integrates With Walmart Connect DSP
How to Choose the Right Agency for Your Organization Andrew Marsh | June 6th, 2023 Choosing the right agency is about finding a balanced strategic, operational and execution alignment that will work best for your organization. Have you ever partnered with an agency that boasts an almost spotless performance record, but things didn’t … Continue reading How to Choose the Right Agency for Your Organization
What Agency Model Do You Need? by Dan Eisenberg , May 24, 2023 The following was previously published in an earlier edition of Marketing Insider. As marketing gets more challenging and talent churn accelerates, agency selection takes on more urgency. The conventional approach — picking agencies for the moment in reaction to leadership or market … Continue reading What Agency Model Do You Need?
WFA Agencies Comfortable Pushing Back On Performance Evaluations by Steve McClellan @mp_mcclellan, December 1, 2022 Clients may pay the bills, but a new report from the World Federation of Advertisers (WFA) indicates that agencies feel more comfortable than in past years sharing honest criticism with the brands that pay them when it comes to measuring … Continue reading WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations
Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3. Chris Wood on November 10, 2022 Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. For brand marketers scratching their heads at all the possibilities, and … Continue reading Web3 content and capabilities from an agency’s perspective
Bringing Agency Work In-House: Best Practices For Tough Times by Christine Cifra , Maureen Link , November 3, 2022 Bringing agency work in-house is a winning play. Just ask marketers at Verizon, AB InBev and Citi. Yet, in a survey conducted by RSW/U.S. last December, only 39% of marketers said more than half of their … Continue reading Bringing Agency Work In-House: Best Practices For Tough Times
Agency New Biz Continues To Recede Through First 8 Months by Joe Mandese @mp_joemandese, October 14, 2022 While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their year-over-year revenues declining, according to a monthly tracking study of revenue gains by consultant … Continue reading Agency New Biz Continues To Recede Through First 8 Months
