How to Choose the Right Agency for Your Organization Andrew Marsh | June 6th, 2023 Choosing the right agency is about finding a balanced strategic, operational and execution alignment that will work best for your organization. Have you ever partnered with an agency that boasts an almost spotless performance record, but things didn’t … Continue reading How to Choose the Right Agency for Your Organization
What Agency Model Do You Need? by Dan Eisenberg , May 24, 2023 The following was previously published in an earlier edition of Marketing Insider. As marketing gets more challenging and talent churn accelerates, agency selection takes on more urgency. The conventional approach — picking agencies for the moment in reaction to leadership or market … Continue reading What Agency Model Do You Need?
WFA Agencies Comfortable Pushing Back On Performance Evaluations by Steve McClellan @mp_mcclellan, December 1, 2022 Clients may pay the bills, but a new report from the World Federation of Advertisers (WFA) indicates that agencies feel more comfortable than in past years sharing honest criticism with the brands that pay them when it comes to measuring … Continue reading WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations
Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3. Chris Wood on November 10, 2022 Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. For brand marketers scratching their heads at all the possibilities, and … Continue reading Web3 content and capabilities from an agency’s perspective
Bringing Agency Work In-House: Best Practices For Tough Times by Christine Cifra , Maureen Link , November 3, 2022 Bringing agency work in-house is a winning play. Just ask marketers at Verizon, AB InBev and Citi. Yet, in a survey conducted by RSW/U.S. last December, only 39% of marketers said more than half of their … Continue reading Bringing Agency Work In-House: Best Practices For Tough Times
Agency New Biz Continues To Recede Through First 8 Months by Joe Mandese @mp_joemandese, October 14, 2022 While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their year-over-year revenues declining, according to a monthly tracking study of revenue gains by consultant … Continue reading Agency New Biz Continues To Recede Through First 8 Months
Want to Develop Your Agency? Establish Your Unique Expertise by Drew McLellan , June 3, 2022 The buying cycle changed during the pandemic. According to a Demand Gen Report survey from 2020, 68% of B2B buyers said their purchasing cycles took longer than the year before. Prospective clients still go through the same stages, but their journeys … Continue reading Want to Develop Your Agency? Establish Your Unique Expertise
Karl Sakas January 7, 2022 Stuck on a decision? Consider your Ideal Outcome vs. your Minimum Acceptable Outcome. A client reached out asking for advice on a tough decision they needed to make—they’d tried working through it on their own, but they couldn’t make a decision. They told me about their dilemma and I immediately … Continue reading Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome
Karl Sakas December 2, 2021 How many accounts can one AM handle at your agency? Consider these 16 factors. An email subscriber asked me: “How many accounts or clients can one person handle? I limit mine to three at any one time. But maybe there is a better way of determining how many projects I … Continue reading How Many Accounts Can One Agency Account Manager Handle?
Learn where SMBs want agencies to step in and help – and why they’re willing to pay agencies more. CallRail on September 21, 2021 There’s never been a better time to be an agency. After a rocky 18 months, 80% of small-to-midsize businesses (SMBs) say they’ve recovered from the impacts of COVID-19 – and … Continue reading What clients need from your marketing agency today
