Category Archives: Affiliate Marketing

How to Aim Your Affiliate Marketing Campaign at the Right Crowd

Marija Kojic November 3, 2021 Long gone are the days of shouting out your promotional materials at the empty void with hopes that the people who may hear it also happen to be interested in your product. Nowadays, many marketing strategies revolve around finding ways to promote your product directly (and sometimes exclusively) to those … Continue reading How to Aim Your Affiliate Marketing Campaign at the Right Crowd

Why eCommerce Businesses Need Affiliate Marketing

Thomas Griffin October 29, 2021 For eCommerce businesses, generating sales is critical. So, to find more customers and push sales, we use content marketing, paid ads, and other means to convince people to buy from us. But there’s another important way to create more sales that eCommerce business owners shouldn’t neglect: affiliate marketing. For marketing … Continue reading Why eCommerce Businesses Need Affiliate Marketing

Affiliate Marketing 101: Overview of Affiliates & Technology Partners

Kristen Indihar September 6, 2021 Affiliate marketing has been on the rise over the last five years, and we don’t see that changing anytime soon. According to Media Kix, an estimated 80% of brands have affiliate programs, and affiliate marketing spending will continue to grow over 10% in the upcoming years. What is Affiliate Marketing? … Continue reading Affiliate Marketing 101: Overview of Affiliates & Technology Partners

When Is It (And When Is It Not) a Good Idea to Be an Affiliate Marketer?

Keenan Guiet June 17, 2021 Marketing gurus and bloggers have presented affiliate marketing as a “get rich quick” scheme. Which is literally the million dollars question about it. And to be fair, yes, affiliate marketing can make you earn those big bucks if done correctly. Nonetheless, just because you can get an affiliate link doesn’t … Continue reading When Is It (And When Is It Not) a Good Idea to Be an Affiliate Marketer?

Affiliate Channels, Ranked And Rated

Affiliate Channels, Ranked And Rated by Laurie Sullivan , Staff Writer @lauriesullivan, December 22, 2020 Martech Record wants to bring transparency to the affiliate marketing industry by publishing data through reports, surveys, and buyer’s guides. The latest guide, released this week, aggregates feedback about platforms and programs in North America from dozens of managers and publishers … Continue reading Affiliate Channels, Ranked And Rated

Trumping the Gold Rush of Affiliate Marketing: A Beginner’s Must-Know Guide

Ali Faagba November 23, 2020 If you have been following the stories of blogging royalties in the past few years, you’d, at one point, probably envisioned treating yourself to a sumptuous Kobe Beef while staring at a Macbook at the Maldives beach on a hot summer noon. Truth is, those things you see aren’t fictional, … Continue reading Trumping the Gold Rush of Affiliate Marketing: A Beginner’s Must-Know Guide

Using Affiliate Marketing to Increase Sales. How Does it Work?

Daniel Hopper October 28, 2020 Affiliate Marketers act like a salesforce for a business. Marketing can be a costly investment for businesses. Big investments into advertising can be an elevated risk if you do not know the return. Would it not be great if someone else better at marketing took up that risk and funded … Continue reading Using Affiliate Marketing to Increase Sales. How Does it Work?

New approaches to affiliate marketing

Real-time data and personalization increase conversions. Rodric Bradford on October 27, 2020 While many marketing technology tactics have changed the past two decades to reflect a faster-paced society and advances in technology, the use of affiliate marketing channels has remained relatively the same in terms of system and structure.  “It is a business development channel … Continue reading New approaches to affiliate marketing