Leading U.S. marketing company Cox Media Group has reportedly been pitching the “futuristic” service to brands on platforms like LinkedIn. Nicola Agius on December 19, 2023 Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has … Continue reading Marketing giant ‘admits it listens to your conversations to sell targeted ads’
Category Archives: Advertisement Industry
3 observations from 2023 to help you in 2024
Harness AI, scale data innovation and select the right marketing platforms to drive marketing growth in 2024. Ryan Phelan on December 13, 2023 Well, friends, we have reached the end of 2023. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all … Continue reading 3 observations from 2023 to help you in 2024
Merkle Transitioned To Google PMax, Then Ad Performance Fell
Merkle Transitioned To Google PMax, Then Ad Performance Fell by Laurie Sullivan , Staff Writer @lauriesullivan, October 30, 2023 Matthew Mierzejewski, head of search at Merkle, believes artificial intelligence is contributing to inconsistent performance after Google required agencies and brands using its Smart Shopping campaigns ad technology to transition to Performance Max, which uses machine-learning models to optimize bids … Continue reading Merkle Transitioned To Google PMax, Then Ad Performance Fell
Older Adults Make Up Just 4% Of People Featured In Ads
Older Adults Make Up Just 4% Of People Featured In Ads by Karlene Lukovitz @KLmarketdaily, August 22, 2023 Brands are still significantly underrepresenting the large, affluent audience of people over age 60, according to a new analysis from CreativeX. The creative tech company analyzed more than 126,000 global ads released in 2022, which were supported … Continue reading Older Adults Make Up Just 4% Of People Featured In Ads
The End Of Advertising, Or A New Beginning?
The End Of Advertising, Or A New Beginning? by Kaila Colbin , Featured Contributor, August 25, 2023 Meanwhile, in New Zealand… an unauthorized, AI-generated version of a news anchor stars in an ad for a gambling app, alongside unauthorized, AI-generated versions of MrBeast and others. Lawyers are desperately trying to get the ad removed from … Continue reading The End Of Advertising, Or A New Beginning?
Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact by Laurie Sullivan @lauriesullivan, August 24, 2023 Global advertising spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024 — but just five companies will carry the weight. 2024 will become the … Continue reading Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases by Laurie Sullivan @lauriesullivan, August 10, 2023 There is a direct correlation between the likeability of advertising and its ability to drive positive performance, according to data released Thursday. Some 56% of U.S. viewers use some form of ad-blocker, and 86% of viewers avoid ads altogether. The … Continue reading Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Ad Frequency Overload Becomes Defining Challenge In CTV Ad World
Ad Frequency Overload Becomes Defining Challenge In CTV Ad World by Dave Morgan , Featured Contributor, August 10, 2023 Yes, linear TV gives viewers too many of the same ads, particularly if you watch only a small group of networks and are a heavy TV viewer. But as bad as ad frequency management is on … Continue reading Ad Frequency Overload Becomes Defining Challenge In CTV Ad World
The Ad Industry Needs To Stop Being Guilty Of FOFO
The Ad Industry Needs To Stop Being Guilty Of FOFO by Mike Donahue , Op-Ed Contributor, July 7, 2023 It is critically important that advertisers and agencies acknowledge what they don’t — but absolutely need — to know and not succumb to FOFO, or Fear Of Finding Out. I first coined the concept in an op-ed … Continue reading The Ad Industry Needs To Stop Being Guilty Of FOFO
Why The Ad Industry Needs Old Curmudgeons
Why The Ad Industry Needs Old Curmudgeons by Maarten Albarda , Featured Contributor, July 7, 2023 This week, Brian Jacobs announced he is not exactly discontinuing his excellent “Cog Blog,” but he did announce a reduction of its publishing frequency, writing, “I must admit I’m finding it increasingly difficult to write a regular weekly post … Continue reading Why The Ad Industry Needs Old Curmudgeons
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