Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads by Colin Kirkland , July 28, 2022 Media quality measurement company Integral Ad Science (IAS) announced a new partnership on Thursday with in-game advertiser Anzu that aims to give brand and agency ad buyers increased transparency for display and video advertising formats … Continue reading Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads
Category Archives: Advertisement Industry
When advertisers get scary—and the horror of self-indulgence
By Jeff Beer July 23, 2022 You’re in the desert. It’s daytime. There’s a scorpion. No, wait, it’s nighttime. Truck lights in the distance. Cut to truck interior: Dark, can’t see anything. Truck racing through the desert. Spooky shadows. Moon turns to fireball. Truck is doing donuts? Is it being chased? By what? A … Continue reading When advertisers get scary—and the horror of self-indulgence
Gamers’ Acceptance Of Ads Is Mixed, But Tracking Is Deemed Dirty Pool
Gamers’ Acceptance Of Ads Is Mixed, But Tracking Is Deemed Dirty Pool by Karlene Lukovitz @KLmarketdaily, (July 29, 2022) While mobile gamers’ acceptance of ads has improved somewhat, they are widely opposed to tracking by app publishers that monetize games with ads. Those are the big takeaways from the 2022 edition of the Gaming Spotlight … Continue reading Gamers’ Acceptance Of Ads Is Mixed, But Tracking Is Deemed Dirty Pool
The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months
The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months by Joe Mandese @mp_joemandese, July 18, 2022 The U.S. ad market contracted 3% in June, marking the first decline since February 2021, according to a MediaPost analysis of data from Standard Media Index’s U.S. Ad Market Tracker. The contraction follows a steady … Continue reading The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months
Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos
Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos by Laurie Sullivan @lauriesullivan, July 14, 2022 SKUx wants to change the way promotions are delivered and redeemed, so developers at the company created technology to capture first-party data based on how consumers engage with offers. The platform, Buyer (X)ccelerator, gives … Continue reading Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos
Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
Optimizing For Faster, More Relevant Ad Matches Based On Recommendations by Laurie Sullivan @lauriesullivan, July 13, 2022 WhizzCo has improved its process to continually optimize the performance of content recommendations. On Wednesday, the company announced the changes, which are intended to provide more relevant and faster matches of ads to users based on the content. … Continue reading Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
Analysts Have More Somber News For Online Advertising Industry
Analysts Have More Somber News For Online Advertising Industry by Laurie Sullivan @lauriesullivan, June 29, 2022 Raymond James analysts hosted an online advertising conference call earlier this month with an industry expert who has visibility into about $2 billion in ad spending across Fortune 1,000 advertisers. The expert expects about 25% year-over-year growth in 2022 … Continue reading Analysts Have More Somber News For Online Advertising Industry
Yes, PPE can be reusable. AmorSui is making sure of it
By Doreen Lorenzo June 27, 2022 Beau Wangtrakuldee, Ph.D., is a scientist, entrepreneur, and founder of AmorSui, a modern protective apparel company redesigning personal protective equipment (PPE) to empower women with greater function and protection in lab and medical settings. She spoke to Doreen Lorenzo for Designing Women, a series of interviews with brilliant … Continue reading Yes, PPE can be reusable. AmorSui is making sure of it
PepsiCo’s strategies for marketing via online games and esports
PepsiCo’s head of gaming and esports shares his playbook for connecting with gamers and fans. Chris Wood on June 23, 2022 Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, … Continue reading PepsiCo’s strategies for marketing via online games and esports
DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising
DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising by Laurie Sullivan @lauriesullivan, June 20, 2022 DoubleVerify announced the creation of a carbon footprint metric that breaks-down an ad campaign’s carbon emissions and includes data on ad tech platforms that contributed to the emissions. The metric will become available soon. The announcement made at the Cannes … Continue reading DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising
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