The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months by Joe Mandese @mp_joemandese, July 18, 2022 The U.S. ad market contracted 3% in June, marking the first decline since February 2021, according to a MediaPost analysis of data from Standard Media Index’s U.S. Ad Market Tracker. The contraction follows a steady … Continue reading The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months
Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos by Laurie Sullivan @lauriesullivan, July 14, 2022 SKUx wants to change the way promotions are delivered and redeemed, so developers at the company created technology to capture first-party data based on how consumers engage with offers. The platform, Buyer (X)ccelerator, gives … Continue reading Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos
Optimizing For Faster, More Relevant Ad Matches Based On Recommendations by Laurie Sullivan @lauriesullivan, July 13, 2022 WhizzCo has improved its process to continually optimize the performance of content recommendations. On Wednesday, the company announced the changes, which are intended to provide more relevant and faster matches of ads to users based on the content. … Continue reading Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
Analysts Have More Somber News For Online Advertising Industry by Laurie Sullivan @lauriesullivan, June 29, 2022 Raymond James analysts hosted an online advertising conference call earlier this month with an industry expert who has visibility into about $2 billion in ad spending across Fortune 1,000 advertisers. The expert expects about 25% year-over-year growth in 2022 … Continue reading Analysts Have More Somber News For Online Advertising Industry
By Doreen Lorenzo June 27, 2022 Beau Wangtrakuldee, Ph.D., is a scientist, entrepreneur, and founder of AmorSui, a modern protective apparel company redesigning personal protective equipment (PPE) to empower women with greater function and protection in lab and medical settings. She spoke to Doreen Lorenzo for Designing Women, a series of interviews with brilliant … Continue reading Yes, PPE can be reusable. AmorSui is making sure of it
PepsiCo’s head of gaming and esports shares his playbook for connecting with gamers and fans. Chris Wood on June 23, 2022 Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, … Continue reading PepsiCo’s strategies for marketing via online games and esports
DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising by Laurie Sullivan @lauriesullivan, June 20, 2022 DoubleVerify announced the creation of a carbon footprint metric that breaks-down an ad campaign’s carbon emissions and includes data on ad tech platforms that contributed to the emissions. The metric will become available soon. The announcement made at the Cannes … Continue reading DoubleVerify Unveils Carbon Emissions Measurement For Online Advertising
By Jeff Beer June 11, 2022 The all-white blind taste test commercial set is an immediately familiar setting. The only distinguishable features are the products and the participant—no other distractions. In its newest ad campaign, the ironically edgy canned water brand Liquid Death launches a new series of flavored sparkling waters, and … Continue reading Advertising might just be amusing itself to Liquid Death
Why Purpose-Driven Ads Are Underperforming Mainstream Ones by Joe Mandese @mp_joemandese, June 15, 2022 Like most forms of marketing, the meaning of “performance” often is in the eye of the beholder. And increasingly, that’s about what the beholder’s eyes are actually doing. You know, paying attention. Or not. Consumer attention has always been an attribute … Continue reading Why Purpose-Driven Ads Are Underperforming Mainstream Ones
Online Advertising Braces For Rocky Road by Laurie Sullivan @lauriesullivan, June 13, 2022 Federal Reserve officials signaled plans Monday to consider a larger-than-expected 0.75-percentage-point interest-rate hike at their meeting this week, despite Federal Reserve Chairman Jerome Powell’s attempt to avoid surprising markets and argument that the central bank can achieve its goals of tightening policy by shaping market … Continue reading Online Advertising Braces For Rocky Road
