Navah HopkinsMay 24, 2015 We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience. What … Continue reading International PPC: 3 Reasons You Can’t Afford NOT to Go International
How do you get your customers to make the right buying decision? Columnist Neil Patel explores the persuasive powers of the pricing page. Neil Patel on May 18, 2015 If you could pack sheer psychological power into a single page of your website, which page would you want it to be? I’d want it to … Continue reading 5 Psychological Hacks That Will Make Your Pricing Page Irresistible
Pam WatkinsMay 14, 2015 Native advertising is one of those industry terms that is much discussed and has many meanings to many marketers. A detailed list of types and examples of native ads is helpful, but let’s keep this simple. Think of native advertising as paid contextual placement that blends in with the editorial content of … Continue reading Native Advertising, Keep It Simple
Kim SpeierMay 12, 2015 For companies looking to advertise online, chances are that Google AdWords is one of the first resources that comes to mind. It’s the most popular PPC platform because it fits almost any business model and is completely customizable to your needs and goals. Today, having a comprehensive marketing presence online is … Continue reading Getting Started With Google AdWords: The Basics
Isaac LeungMay 10, 2015 Can the advertising industry take on some of the hard-earned lessons from the manufacturing industry, and apply them to their own operations? Over the last few decades, manufacturers in countries like the US, Australia and Japan faced stiff competition from developing countries. Those who survived did so by adopting new technologies … Continue reading Boost Advertising Production Efficiency With These Lessons From Manufacturing
Leslie SignorMay 8, 2015 Bathing suit season is right around the corner, and I know you all are prepping for it! But don’t forget to prep your PPC campaigns so that they are also in the best shape for summer! This is going to be vital for your summer traffic and sales. Here are a … Continue reading 4 Tips to Get Your Abs – I Mean Ads – Ready for Summer
Michelle BrammerMay 7, 2015 Congratulations! You’ve signed up for a PPC account. Either at one of the big three, or maybe an alternative search engine. For some, the first step is the hardest. For others, it’s the set-up after the fact, things like campaign optimization. A big part of that optimization has to do with … Continue reading 8 Keyword Optimization Tips for More Perfect PPC Campaigns
Erin SaginMay 6, 2015 PPC is rife with potential timesucks. Ad text optimization, keyword research, bid management, reporting, landing page optimization and other PPC tasks are all important facets of your paid search management. Even so, they can suck the life out of you if you’re wasting time on the elements that just don’t matter. … Continue reading 7 AdWords Shortcuts to Save You Time & Simplify Your Life
New ad formats, measurement tools and more announced to help marketers reach consumers on mobile. Ginny Marvin on May 5, 2015 Google announced a number of new search advertising format and measurement initiatives in a livestream Tuesday, hosted by Jerry Dischler, Vice President of Product Management for AdWords. No surprise, many of the announcements focused … Continue reading Mortgages Coming To Google Compare, New Automotive Ads Among AdWords Announcements
Leaders on both the buy and sell sides express optimism for a mobile advertising future that puts long-term user experience on the priority list. Ginny Marvin on May 4, 2015 Advertiser demand for display mobile ad inventory is finally catching up with consumer habits. Display ad spending on mobile is expected reach parity with desktop this … Continue reading Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope
