Category Archives: Ad Blockers

The Rise of Ad Blockers and What It Means for Your Brand

by Roee Ganot April 20, 2016April 20, 2016 You would be hard pressed to find a person who said that they liked ads. Other than the Super Bowl ads every year, few people go looking for ads, and few people talk fondly about ads. In fact, most people try to actively avoid ads. If they … Continue reading The Rise of Ad Blockers and What It Means for Your Brand →

Blocking the Blockers – Ad-supported Sites Strike Back at Ad Blockers

Ad Blockers

by Jonny Rosen February 29, 2016 Follow @ohjonnyFebruary 29, 2016 When was the last time you ate out and didn’t pay? No credit card no check, certainly no tip. Dinner done, you just walked out the door. We are willing to guess that the answer is probably (hopefully, that is) never. When was the last … Continue reading Blocking the Blockers – Ad-supported Sites Strike Back at Ad Blockers →

Will Display Ads Take Over Search?

Ad Blockers

by Dan Gaughan February 15, 2016February 15, 2016 You may have heard that in 2016, more money will be spent on display ads than on traditional PPC. You may find this a little surprising considering that some believed display advertising would be dead. Boy were they wrong. Should you be throwing more dollars to display … Continue reading Will Display Ads Take Over Search? →

Advertising: What To Do When Paid Media Becomes Blocked Media

Ad Blockers

by Brooke B. Sellas February 10, 2016 Follow @madSMscientistFebruary 10, 2016 Marketers and small business owners alike have a solution for the ever-changing rules and algorithms of search and social sites: advertising. But what happens when paid media becomes blocked media? Oh yes, ad blocking is a real thing! That’s the bad news. The good … Continue reading Advertising: What To Do When Paid Media Becomes Blocked Media →

How Publishers Are Dealing with Ad Blockers

Ad Blockers

by Tri Huynh February 10, 2016 Follow @adsorceryFebruary 10, 2016 Ad Blocking is A Real Threat to Publishers Online publishers have continued to face quite a bit of trouble in the business world. While the demand for content has only increased, the traditional methods of revenue have floundered. This holds especially true within most online … Continue reading How Publishers Are Dealing with Ad Blockers →

Can I Order Some More Ad Blockers, Please?

Ad Blockers

by Jonathan Bright January 25, 2016 Follow @SoutherlyCommsJanuary 25, 2016 We’re only just into 2016 and already talk about ad blocking within the digital marketing industry feels like it’s hit fever pitch. Articles are popping up in the international press about a looming display advertising apocalypse (despite the industry otherwise showing no signs of abatement). … Continue reading Can I Order Some More Ad Blockers, Please? →

A Case Study In Industry Responses To Ad Blocking

Ad Blockers

by Paul Jacobson January 16, 2016 Follow @pauljacobsonJanuary 16, 2016 Ad blocking is hurting the industry Ad blocking isn’t new. There have been ad blockers since 2002 but consumers’ adoption curve increased dramatically in late 2012 and recent developments like Apple’s provision for ad blockers in iOS 9 in mid–2015 highlighted a growing threat to … Continue reading A Case Study In Industry Responses To Ad Blocking →

The Ad Blocker War: How to Stay Out of It and Remain Profitable

Ad Blockers

by Jeanne Landau November 19, 2015 Follow @800responseNovember 19, 2015 There is a war going on in the advertising world. It’s a war between publishers and advertisers against those who make ad blocker software. Companies in every industry are being affected negatively by the ever-growing usage of ad blocking software. Declining ad revenue is leading … Continue reading The Ad Blocker War: How to Stay Out of It and Remain Profitable →

What Advertisers Need To Know about Ad Blocking

Ad Blockers

Randall BeardNovember 7, 2015 Ad blocking is all the rage at the moment. Multiple companies offer ad blocking software to block ads, and Apple’s recent introduction of their new IOS with ad blocking capabilities has only fanned the flames. How Big Is the Ad Blocking Problem? How critical is the issue? Ad blocking is definitely … Continue reading What Advertisers Need To Know about Ad Blocking →

Ad Blockers & Analytics: What Webmasters Should Know And Do

Ad Blockers

Contributor Max Prin analyzes how an ad blocker works and offers a workaround to ensure you can deliver most web page content and retrieve analytics data. Max Prin on October 16, 2015 Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and … Continue reading Ad Blockers & Analytics: What Webmasters Should Know And Do →