Tag Archives: Yahoo

Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory

Audience Ads offer access to Yahoo demographic and behavioral data for programmatic buying on and off Yahoo properties. Ginny Marvin on March 18, 2015 Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience Ads are now available on the Brightroll Demand Side Platform (DSP), the video advertising … Continue reading Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory →

Live Blog: Yahoo Keynote At Its First Mobile Developer Conference

Yahoo using new reach to distribute Gemini, BrightRoll ads via apps. Greg Sterling on February 19, 2015  Yahoo held its first mobile developer conference in San Francisco today. The following is an earlier live blog description of the keynote portion of that event. Flurry’s Jarah Euston is first up on stage introducing its new parent’s … Continue reading Live Blog: Yahoo Keynote At Its First Mobile Developer Conference →