Rachel MooreAugust 6, 2015 You’ve heard the stat before: up to 60 percent of the sales cycle is already complete before your prospect ever picks up the phone and speaks to a rep. That means that the vast majority of selling happens online: on your website and through your content. It also means that your … Continue reading The 5 W’s of the Buyer’s Journey
Jennifer ColomboJuly 21, 2015 Video marketing has been around for a long time. Since the first advertisement aired on television, we have been bombarded with commercials. Most of them annoy us, but we all have our favorite few that really resonated. Heck, 78% of Americans look forward to Super Bowl commercials more than the game. … Continue reading The 5 W’s of Your Video Marketing Strategy
Terri HarelFebruary 15, 2015 It’s easier than ever for nonprofits to stay connected with the people who matter most to their organization. While newer technology has brought some enormous benefits, it also comes with also some challenges. Marketers need to consider widely different channels to reach all the right audiences. Besides that, they need to … Continue reading The 5 W’s Of Effective Nonprofit Email Marketing
