Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market by Laurie Sullivan , Staff Writer, January 6, 2026 Google has quietly redrawn its rules around advertising based on the types of companies that can and cannot run ads on its platforms. One category until now has largely remained off limits. This updated policy will … Continue reading Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market
What would a truly customer-centric B2B buyers journey look like? It would make content easily accessible, provide helpful resources and back off on the sales pressure. May 19, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech … Continue reading What would a truly customer-centric B2B buyers journey look like?
Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses by Laurie Sullivan , Staff Writer @lauriesullivan, May 19, 2025 The public Open Web Index, a pan-European project set to launch in early trials next month, hopes to reduce Europe’s reliance on Google and Bing and create the free flow of information. If implemented in … Continue reading Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses
Would You Switch From Google To Bing For A Price? by Laurie Sullivan , Staff Writer @lauriesullivan, March 18, 2025 Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft’s Bing. DuckDuckGo and … Continue reading Would You Switch From Google To Bing For A Price?
A new California bill would add warning labels to social media platforms AB 56 is inspired by a similar call for mental health warning labels from the US Surgeon General. ian carlos campbell Updated Tue, Dec 10, 2024 REUTERS / Reuters California Attorney General Rob Bonta and Assemblymember Rebecca Bauer-Kahan have proposed … Continue reading A new California bill would add warning labels to social media platforms
Trump Says Google Would Likely Remain Intact If He Is Reelected by Laurie Sullivan , Staff Writer @lauriesullivan, October 16, 2024 Former President Donald J. Trump sued Google during his administration over allegations that the company violated antitrust law, but this week he told attendees at The Economic Club of Chicago and Bloomberg News he might … Continue reading Trump Says Google Would Likely Remain Intact If He Is Reelected
Stop chasing shiny marketing trends and get back to what works. Here’s how email marketing still drives revenue growth with the right focus. Ryan Phelan on September 24, 2024 Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years … Continue reading If I could double your email revenue, would you listen to me?
Dive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy. Mike Maynard on September 12, 2024 There are over 14,000 martech tools, according to ChiefMartec and MartechTribe. It’s an overwhelming number that no one can keep up with. To make things worse, many of these … Continue reading What technology would you bet on in the martech race?
August 03, 2024 How the real Olivia Pope would have handled the CrowdStrike outage Crisis manager Judy Smith, the inspiration for the TV show ‘Scandal,’ unpacks what the company got right and where it dropped the ball. BY Shalene Gupta Judy Smith is a crisis manager whose career was the inspiration for the TV show Scandal—specifically … Continue reading How the real Olivia Pope would have handled the CrowdStrike outage
July 24, 2024 If parenting were paid, it would earn a $60,000 salary On average, parents say they spend 30 hours a week managing their families. BY Shalene Gupta Parenting takes work—so much, in fact, that it’s the equivalent of a second job, according to a new survey from the Harris Poll and Skylight, a company … Continue reading If parenting were paid, it would earn a $60,000 salary
