Tag Archives: ‘Women

4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition

Jenn Villa — June 14, 2018 — June 14, 2018 Free-Photos / Pixabay No matter the company, women in the workforce face a fair share of gender stereotypes. This is true, and we would never negate this fact. But all bias aside, there are many ways women unintentionally undermine their own business success. According to … Continue reading 4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition

Celebrating Women: What Influences Millennials To Spend

Celebrating Women: What Influences Millennials To Spend by Laurie Sullivan  @lauriesullivan, March 8, 2018 Millennial women work hard to meet their economic goals, contributing an estimated $170 billion in annual spending power. A report released Thursday to celebrate women on International Women’s Day highlights ways for brands to target this powerhouse generation by identifying the … Continue reading Celebrating Women: What Influences Millennials To Spend

Habits f Highly Successful Women In Business [Infographic]

Brian Wallace — June 2, 2017 Follow @nowsourcing— June 2, 2017 In 2017 there are still only 17% of startups with a female founder. Despite decades of progress toward women’s rights and workplace inclusivity, women are still lagging behind in the business world. There are, of course, many women who have powered through the obstacles … Continue reading Habits f Highly Successful Women In Business [Infographic]

Women Entrepreneurs are Experts at Doing More with Less

Greetje den Holder — November 18, 2016 Follow @GdenHolder— November 18, 2016 Women entrepreneurs face more challenges when starting and running a business. This blog discusses those challenges, gives statistics and shows why women are experts at doing more with less. Starting or running a business is harder for women There are two reasons why … Continue reading Women Entrepreneurs are Experts at Doing More with Less

Marketing To Women by Life-Stage Brings Opportunity For Product Growth

by Patricia West Doyle, June 15, 2016 Marketers tend to focus much attention on various cohorts — Baby Boomers, Gen X, and Millennials being the primary groups on everyone’s radar today. Yet, another important element of deeply understanding your target consumer is an understanding of their life-stage. Understanding the underlying needs of a consumer during different life stages … Continue reading Marketing To Women by Life-Stage Brings Opportunity For Product Growth