Tag Archives: ‘Women

Why You Should Hire Women Over Men, According to Science

Gleb Tsipursky — March 12, 2020 Care about your bottom line? Then you should preferably hire women rather than men. This is true regardless of whether you factor in diversity considerations. Separately from the beneficial financial, social, and cultural impact of having a diverse workforce, hiring women over men makes dollars and sense. You might … Continue reading Why You Should Hire Women Over Men, According to Science

Leadership Assessment: Do Men And Women Influence Differently?

Darleen DeRosa — September 6, 2019 Follow @onpoint_llc — September 6, 2019 Do men and women lead differently in the workplace? Based on much of the research, the short answer is “yes.” Although the gender leadership differences often align with the stereotype that women lead with a more interpersonal style and men with a more … Continue reading Leadership Assessment: Do Men And Women Influence Differently?

7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier

7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier by Kayleigh Taylor , March 8, 2019 With reports of gender pay gaps and #MeToo incidents continuing to dominate the news cycle, International Women’s Day feels particularly important this year. Even in the healthiest office cultures, women are often more cautious about what … Continue reading 7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier

Women love mobile games and brand advertisers should play along

Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Christy Wong-Taylor on February 5, 2019  Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of U.S. women, … Continue reading Women love mobile games and brand advertisers should play along

The Corporate Climb: How Women and Minority Marketers Can Reach the C-Suite

Bob Van Rossum — February 4, 2019 Follow @BobVR — February 4, 2019 Many employers and businesses have made great strides to promote diversity and inclusion in their organizations. In its 2019 Gender-Equality Index (GEI), Bloomberg reports on 230 companies committed to transparency in gender reporting and advancing women’s equality in the workplace – which … Continue reading The Corporate Climb: How Women and Minority Marketers Can Reach the C-Suite

Women in Business: How to Get Certified as a Woman-Owned Business

Kaitlyn Hammond — December 27, 2018 — December 27, 2018 If you are a woman who owns or runs a business, you can gain a competitive advantage by having your business certified as women-owned. Although the process can be time-consuming, it’s well worth the effort, because many governmental entities and public corporations have quotas for … Continue reading Women in Business: How to Get Certified as a Woman-Owned Business