Susmita Sarma August 3, 2020 “If women ran every country in the world there would be a general improvement in living standards and outcomes. Women aren’t perfect but are indisputably better than men,” said former US President Barack Obama. Image credit: Unsplash As a society, we have tried to make enough progress when it comes … Continue reading Women In Leadership: Exploring the Advantages
Gleb Tsipursky — March 12, 2020 Care about your bottom line? Then you should preferably hire women rather than men. This is true regardless of whether you factor in diversity considerations. Separately from the beneficial financial, social, and cultural impact of having a diverse workforce, hiring women over men makes dollars and sense. You might … Continue reading Why You Should Hire Women Over Men, According to Science
Darleen DeRosa — September 6, 2019 Follow @onpoint_llc — September 6, 2019 Do men and women lead differently in the workplace? Based on much of the research, the short answer is “yes.” Although the gender leadership differences often align with the stereotype that women lead with a more interpersonal style and men with a more … Continue reading Leadership Assessment: Do Men And Women Influence Differently?
Robert Woo — July 3, 2019 — July 3, 2019 If the recent #metoo movement has done much for elevating women’s voices in the social and political sphere, another movement might be responsible for the rise of women-led and owned businesses: eCommerce. While women have long driven the bulk of consumer purchasing (to the tune … Continue reading Women Are Finding Success in eCommerce
7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier by Kayleigh Taylor , March 8, 2019 With reports of gender pay gaps and #MeToo incidents continuing to dominate the news cycle, International Women’s Day feels particularly important this year. Even in the healthiest office cultures, women are often more cautious about what … Continue reading 7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Christy Wong-Taylor on February 5, 2019 Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of U.S. women, … Continue reading Women love mobile games and brand advertisers should play along
Bob Van Rossum — February 4, 2019 Follow @BobVR — February 4, 2019 Many employers and businesses have made great strides to promote diversity and inclusion in their organizations. In its 2019 Gender-Equality Index (GEI), Bloomberg reports on 230 companies committed to transparency in gender reporting and advancing women’s equality in the workplace – which … Continue reading The Corporate Climb: How Women and Minority Marketers Can Reach the C-Suite
Kaitlyn Hammond — December 27, 2018 — December 27, 2018 If you are a woman who owns or runs a business, you can gain a competitive advantage by having your business certified as women-owned. Although the process can be time-consuming, it’s well worth the effort, because many governmental entities and public corporations have quotas for … Continue reading Women in Business: How to Get Certified as a Woman-Owned Business
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers. Jamie Pitman on December 14, 2018 at 9:24 am If you’ve read any of my pieces before, you’ll know that I’m an avid advocate for reputation management and the power of online reviews … Continue reading Do men and women value online reviews differently?
Sarah Daren — August 9, 2018 — August 9, 2018 Despite growing efforts to shift the status quo and even the playing field for women in business, today’s business climate still often disadvantages women pursuing success in their field. Whether pursuing a position in the executive cabinet, equal funding access for a business startup, or … Continue reading Women Entrepreneurs: 4 Tips for Business Success