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What really motivates customers to refer-a-friend? – Psychology of Referral (Part 1)

 May 23, 2016 Andy Cockburn     In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk.   The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer.   Read on … Continue reading What really motivates customers to refer-a-friend? – Psychology of Referral (Part 1)