Tag Archives: Whitepaper

Programmatic Technology Leads To Programmable Brands, According To Whitepaper

by Tobi Elkin@tobielkin, December 2, 2016 A new whitepaper sponsored by Xaxis in conjunction with IDC advances the idea that the media industry is seguing into an era of so-called “programmable brands.” The whitepaper, entitled “Get Ready For The Age of Programmable Brands,” focuses on how programmatic is changing the way in which marketers are … Continue reading Programmatic Technology Leads To Programmable Brands, According To Whitepaper

Automating Customer Loyalty Programs using GetResponse

GetResponse Releases Whitepaper on Automating Customer Loyalty Programs Includes Email Marketing Techniques That Build Customer Relationships and Close Profitable Sales GetResponse, the leading email marketing provider, recently released a succession of new enhancements designed to give businesses of any size a competitive edge. In a new whitepaper, key members of the GetResponse team explain the … Continue reading Automating Customer Loyalty Programs using GetResponse