Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high. Constantine von Hoffman on May 15, 2023 “The podcasting boom is over.” We all know that, right? We know this because it’s been reported everywhere. Since the start of the year The … Continue reading Advertisers and audiences refute the idea that podcasts are on the wane
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GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane
GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane by Steve McClellan @mp_mcclellan, February 6, 2017 GroupM has released its annual Interaction report that outlines what the firm sees at the state of digital marketing and key issues and trends facing marketers during the coming year. The report, authored by Global Chief … Continue reading GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane