Meaningful Analytics: Walgreens Rethinks the Customer as Patient by Steve Smith , Staff Writer @popeyesm, August 5, 2022 After its critical role in America’s COVID vaccine rollout, as well as an aggressive spurt of M&A, Walgreens is fundamentally changing its relationship to the people it serves. The prescription customer has become the healthcare patient, and Walgreens … Continue reading Meaningful Analytics: Walgreens Rethinks the Customer as Patient
By David Salazar April 26, 2022 As one of two Black women leading a Fortune 500 company, Walgreens Boots Alliance CEO Roz Brewer knows that a key indicator of a company’s ability to innovate is the diversity of its leadership. In a conversation at Fast Company’s Most Innovative Companies Summit on Wednesday, Brewer said … Continue reading Walgreens CEO Roz Brewer says this one element sets innovative companies apart
Walgreens Advertising Group Launches Self-Serve Programmatic Effort by Fern Siegel , February 18, 2022 Walgreens Advertising Group has launched a self-serve programmatic effort that gives brand advertisers better control of their campaigns. It extends the company’s belief that retail media is solidly positioned to be a core disruptor in any market to any customer. Advertisers … Continue reading Walgreens Advertising Group Launches Self-Serve Programmatic Effort
