June 14, 2024 Gen Z and millennials have very different ideas about what makes a brand ‘trustworthy’ TikTok, Band-Aid, and . . . Philip Morris? Here’s how brand trust stacks up along generational lines. BY Hunter Schwarz Which brands are most trustworthy? It depends on the generation you ask. A new Most Trusted Brands survey from … Continue reading Gen Z and Millennials have very different ideas about what makes a brand ‘trustworthy’
May 07, 2024 Reddit kicks off its first-ever earnings call in a very Reddit way, answering questions from users It wasn’t quite an AMA, but Reddit executives fielded a few questions submitted by Redditors on the company’s first earnings call. Here’s how it went. BY Chris Morris Reddit has always marched to the beat of its … Continue reading Reddit kicks off its first-ever earnings call in a very Reddit way, answering questions from users
By Jeff Beer May 03, 2023 When it comes to graphic designs on NASCAR race cars, there is a formula we’re all pretty familiar with: the big numbers and the sponsor names and logos plastered in a varyingly creative collage. But this past weekend at Delaware’s Dover Motor Speedway, there was a new approach. … Continue reading Trackhouse and Pitbull are bringing a very different kind of brand strategy to NASCAR
The company says it has reduced costs for the AI-powered chatbot by 90% since December. Constantine von Hoffman on March 2, 2023 OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. “ChatGPT and Whisper models are now available … Continue reading OpenAI unveils ChatGPT API at very low prices
By Rob Walker February 24, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. What is social media worth? Not to investors—we know the market valuations of the most familiar social media companies can reach hundreds of billions, even despite recent weakness among tech stocks—but to … Continue reading Why social media companies picked a very tricky time to start charging users
89% say customer data isn’t readily accessible to them. Constantine von Hoffman on August 5, 2022 North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Only 28% say they are very confident in their data systems to win and retain customers. Compare that … Continue reading Only 38% of marketers very confident in their customer data and analytics systems
Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity by Laurie Sullivan @lauriesullivan, May 24, 2022 Kids believe their generation has a much clearer understanding of gender compared with older generations — with 80% of kids and teens trusting people their age to understand who they are and their gender, including how … Continue reading Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity
By Frederick Gooding Jr. February 17, 2022 With most of the legal challenges resolved after the violent Unite the Right rally, of August 2017, and the statue of Robert E. Lee removed from its lofty pedestal in downtown Charlottesville, Virginia, local lawmakers in December 2021 voted to do the unimaginable—donate the statue to … Continue reading Not a single statue honored a Black person’s legacy until 1974. That has had very real repercussions
By Next Big Idea Club February 05, 2022 I woke up in the middle of the night, utterly confused. I had been dreaming—of an equation. I was in a classroom, and on the blackboard, there was a simple equation written in chalk: 0.8 * 0.2 = 0.16. To be clear: I rarely ever dream … Continue reading Consider this very simple equation to transform your productivity
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows by Laurie Sullivan @lauriesullivan, January 27, 2022 The advertising industry continues to undergo transformation with Google ending its Federated learning of cohorts (FLoC) for Topics and privacy legislation, as advertisers look to cut ties with behavioral targeting and pivot toward more sustainable alternatives … Continue reading Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
