Tag Archives: very

Trackhouse and Pitbull are bringing a very different kind of brand strategy to NASCAR

  By Jeff Beer May 03, 2023 When it comes to graphic designs on NASCAR race cars, there is a formula we’re all pretty familiar with: the big numbers and the sponsor names and logos plastered in a varyingly creative collage. But this past weekend at Delaware’s Dover Motor Speedway, there was a new approach. … Continue reading Trackhouse and Pitbull are bringing a very different kind of brand strategy to NASCAR

Why social media companies picked a very tricky time to start charging users

  By Rob Walker February 24, 2023   Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.   What is social media worth? Not to investors—we know the market valuations of the most familiar social media companies can reach hundreds of billions, even despite recent weakness among tech stocks—but to … Continue reading Why social media companies picked a very tricky time to start charging users

Only 38% of marketers very confident in their customer data and analytics systems

89% say customer data isn’t readily accessible to them. Constantine von Hoffman on August 5, 2022 North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Only 28% say they are very confident in their data systems to win and retain customers. Compare that … Continue reading Only 38% of marketers very confident in their customer data and analytics systems

Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity

Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity by Laurie Sullivan  @lauriesullivan, May 24, 2022 Kids believe their generation has a much clearer understanding of gender compared with older generations — with 80% of kids and teens trusting people their age to understand who they are and their gender, including how … Continue reading Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity

Not a single statue honored a Black person’s legacy until 1974. That has had very real repercussions

By Frederick Gooding Jr.   February 17, 2022   With most of the legal challenges resolved after the violent Unite the Right rally, of August 2017, and the statue of Robert E. Lee removed from its lofty pedestal in downtown Charlottesville, Virginia, local lawmakers in December 2021 voted to do the unimaginable—donate the statue to … Continue reading Not a single statue honored a Black person’s legacy until 1974. That has had very real repercussions

Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows

Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows by Laurie Sullivan  @lauriesullivan, January 27, 2022 The advertising industry continues to undergo transformation with Google ending its Federated learning of cohorts (FLoC) for Topics and privacy legislation, as advertisers look to cut ties with behavioral targeting and pivot toward more sustainable alternatives … Continue reading Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows

Americans are Doing “Very Well” When Saving for Retirement

Max Palmer January 14, 2022 Is retirement saving reaching a crisis? Doomsayers would have you believe so. So let’s look at the facts closely and thoroughly. We are not facing a retirement crisis right now. The recent study claims that “painting an image of a catastrophe is false and leads to unwarranted government action.” According … Continue reading Americans are Doing “Very Well” When Saving for Retirement

Americans are Doing “Very Well” When Saving for Retirement

Max Palmer January 14, 2022 Is retirement saving reaching a crisis? Doomsayers would have you believe so. So let’s look at the facts closely and thoroughly. We are not facing a retirement crisis right now. The recent study claims that “painting an image of a catastrophe is false and leads to unwarranted government action.” According … Continue reading Americans are Doing “Very Well” When Saving for Retirement