By Rob Walker February 10, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Lots of brands desperately want to go viral on TikTok. But not the way Kia did. The “Kia Challenge”—involving videos sharing a purportedly straightforward hack that made it fairly easy to steal certain Kia … Continue reading How a TikTok trend vandalized Kia’s brand