Tag Archives: uptick

Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports

Data Privacy

Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports by Ray Schultz , January 20, 2022 B2C brands are dealing with the impending loss of third-party data and related issues by spending more: 96% are increasing their marketing budgets, with some of the money going into customer data platforms (CDPs), judging by 2022 Global … Continue reading Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports →

Uptick In Reviews And Google My Business Views, Report Reveals

Google My Business

Uptick In Reviews And Google My Business Views, Report Reveals by Laurie Sullivan  @lauriesullivan, December 10, 2021 Shoppers are leaving more reviews than they did in 2020. Review volume rose 12% in 2021 compared with 2020, but still down 22% from pre-pandemic days. This is important because 90% of consumers read reviews before making a … Continue reading Uptick In Reviews And Google My Business Views, Report Reveals →

What CMOs Know: They Expect An Uptick In Digital Spending This Year

Content Strategy

What CMOs Know: They Expect An Uptick In Digital Spending This Year by Ray Schultz , Columnist, March 1, 2021 CMOs are reasonably optimistic as they move into 2021. For starters, 48% feel business conditions will be positive this year, up from 20% in 2021. Granted, 35.6% say conditions will be negative, but 62.5% believe … Continue reading What CMOs Know: They Expect An Uptick In Digital Spending This Year →

Why the retailers closing stores probably won’t see a major e-commerce uptick

Retail Industry

There’s an underappreciated relationship between online and offline retail. Greg Sterling on January 15, 2020 According to post-holiday sales data, U.S. overall retail sales were flat or up modestly; however, some traditional retailers saw sales declines to varying degrees. By comparison, online sales were up roughly 19% according to data from Mastercard, which said total … Continue reading Why the retailers closing stores probably won’t see a major e-commerce uptick →

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