Forget persuasion. AI is changing the rules of B2B GTM, putting buyers in the driver’s seat. Find out how to adapt — or risk irrelevance. Mark Stouse on March 18, 2025 By 2028, traditional B2B marketing and sales tactics — from demand generation to outbound prospecting — will be nearly unrecognizable or extinct. Buyers … Continue reading The hard truth about what AI will do to GTM
AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check. Gene De Libero on February 14, 2025 Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality … Continue reading The truth about martech in 2025 and how to make it work for you
November 10, 2024 The hidden truth behind job market numbers and how they influenced the vote Employment numbers looked promising, but voters sent a clear message that the economy still feels far from healthy. BY Nelson Chu The 2024 election results have laid bare a stark reality: Americans aren’t buying the rosy economic picture painted by recent … Continue reading The hidden truth behind job market numbers and how they influenced the vote
Research-backed insights on martech composability, including the role of center platforms, specialist apps and effective handover processes. Frans Riemersma on June 25, 2024 The martech landscape has long been caught between two competing narratives: the promise of all-in-one marketing suites and the flexibility of point solutions. But there is a more nuanced reality that … Continue reading The truth behind martech stack composability
April 26, 2024 There’s a lot of talk about Truth Social, but it’s not attracting more users According to a new report, attention from Donald Trump’s trial and Trump Media’s IPO haven’t really boosted traffic for Trump’s social media site. BY Chris Morris Truth Social is pretty hard to escape these days. As Donald Trump’s hush … Continue reading There’s a lot of talk about Truth Social, but it’s not attracting more users
Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers. Jay Mandel on April 10, 2024 The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when … Continue reading Martech’s moment of truth: Why product excellence beats slick sales pitches
March 28, 2024 Olivia Colman calling out Hollywood’s pay gap reveals a frustrating truth about salary negotiations for women at work Companies sometimes use ‘precedent’ to determine what an employee is worth, even if the calculation is built on a faulty premise. BY Shannon Cudd A somber fact to reckon with as we near the end … Continue reading Olivia Colman calling out Hollywood’s pay gap reveals a frustrating truth about salary negotiations for women at work
March 26, 2024 Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works There’s an abundance of conservative-leaning political posts, voices of support for Trump, railing against immigration and President Joe Biden. BY Associated Press Former President Donald Trump launched his social media platform, Truth Social, in early 2022, after he was … Continue reading Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works
The further a digital asset and its metadata are moved from the DAM, the more likely it is to be corrupted. Rachel Edwards on September 13, 2023 Remember playing Telephone (a/k/a Whisper Down the Lane) as a kid? That’s where you whisper a sentence into the ear of someone else who whispers it to someone … Continue reading How to protect and leverage your single source of truth
Shift your perspective on marketing success. Learn how prioritizing your marketing team’s development leads to sustainable growth. Tim Parkin on August 31, 2023 Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. … Continue reading The surprising truth about how to achieve your marketing goals
