Tag Archives: Treseder

Autodesk CMO Dara Treseder on how brands are navigating attention and polarization at Cannes Lions

Consumer Behavior

June 21, 2025 Autodesk CMO Dara Treseder on how brands are navigating attention and polarization at Cannes Lions BY Robert Safian At the Cannes Lions International Festival of Creativity, top agencies and brands vie for awards and hustle to close deals. As this year’s event wraps up, Autodesk CMO Dara Treseder shares the insider buzz—from the … Continue reading Autodesk CMO Dara Treseder on how brands are navigating attention and polarization at Cannes Lions →

Autodesk’s Dara Treseder on the rise of the ‘intention economy’

Data Management Platforms

June 21, 2024 Autodesk’s Dara Treseder on the rise of the ‘intention economy’ Treseder talks Cannes Lions and AI in advertising on the latest episode of the ‘Rapid Response’ podcast. BY Robert Safian When Elon Musk, Karlie Kloss, Travis Kelce, and a who’s-who of media, branding, and tech execs all converge, there’s plenty of buzz. From … Continue reading Autodesk’s Dara Treseder on the rise of the ‘intention economy’ →

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