TikTok in $1.5bn investment with Indonesia tech giant GoTo Ali Rees / Last Updated: Dec 11, 2023 TikTok owner ByteDance is set to resume business in Indonesia by taking a majority 75.01% stake in Tokopedia with a promised $ 1.5bn investment. Indonesian tech company GoTo will maintain a 24.99% minority stake in Tokopedia, reports … Continue reading TikTok in $1.5bn investment with Indonesia tech giant GoTo
TikTok ban in Montana blocked by US judge over free speech rights This was just one month away from the start date. Richard Lai Updated Fri, Dec 1, 2023 REUTERS/Evelyn Hockstein Montana’s unprecedented state-wide ban of Chinese short-video app, TikTok, was supposed to take effect on January 1, 2024, but as reported by Reuters, … Continue reading TikTok ban in Montana blocked by US judge over free speech rights
By Sarah Bregel November 29, 2023 Last Christmas, my teenage daughter didn’t write out her Christmas list like I kept asking her to do. Instead, she sent me an adorable and quirky video containing photos of the items she wanted, accompanied by notes revealing the specifics (“these in pink, but if they’re out of … Continue reading The latest TikTok trend: A Christmas wish list PowerPoint deck, from your kids
By Michael Grothaus November 27, 2023 Layoffs have hit the tech industry hard in 2023, and now another round is hitting even more employees. The latest company to lay off employees is ByteDance, owner of TikTok. The layoffs, which are expected to officially be announced today, will hit employees working for its Nuverse gaming … Continue reading TikTok owner ByteDance to lay off hundreds as it winds down its failed gaming division
Amazon, TikTok, Spotify High On List Of Mobile Data-Sharing Apps by Laurie Sullivan , Staff Writer @lauriesullivan, November 24, 2023 Mobile web traffic and apps are playing a major role in shopping this holiday weekend. A Microsoft consulting firm has released the names of the apps that are sharing the most consumer data to third parties. … Continue reading Amazon, TikTok, Spotify High On List Of Mobile Data-Sharing Apps
YouTube rolls out AI music makers to take on TikTok Radek Zielinski / Nov 17, 2023 YouTube has unveiled two new AI-powered music creation tools — Dream Track and Music AI — to help creators make engaging short videos that compete better with rivals like TikTok. The new tools allow users to generate original songs … Continue reading YouTube rolls out AI music makers to take on TikTok
TikTok users have big plans for after the holidays. Here’s what the video platform found out about its audience’s interest in post-holiday promotions. Chris Wood on October 31, 2023 Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue … Continue reading TikTok users have post-holiday shopping plans
See how MarTechBot responds to a prompt; and how the prompt could be improved. MarTechBot on October 30, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have … Continue reading Executing a TikTok campaign: Best of the Bot
The integration hopes to streamline lead generation via real-time synchronization between TikTok and HubSpot’s Smart CRM. Constantine von Hoffman on October 27, 2023 HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. The two companies are using … Continue reading HubSpot and TikTok announce lead gen CRM integration
Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 5, 2023 Maybelline, which turns 108 this year, partnered with MTV and Paramount Brand Studio to create its first TikTok campaign targeting the Millennial consumer. The group created an offshoot of the iconic “My Super Sweet 16 TV” series called … Continue reading Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
