by Adam Fout April 27, 2016 Follow @bluesteeletxApril 27, 2016 No matter what type of business you run, email marketing presents a unique opportunity—and you probably think you need a fantastic email newsletter design to get the most out of it. If you’ve gone about your list-building methods properly, you’ve got a list of interested … Continue reading Email Newsletter Design — Why You Need to Throw Out the Newsletter and Think About Your Audience
Rick WhittingtonMarch 15, 2015 I talked to a CEO last week. She had just hired us to handle her company’s online marketing and needed to firm up some details. While we were talking, we were on the topic of monthly reports. Her former marketing firm had emailed a report every month showing her keyword rankings. … Continue reading You Should Throw Your SEO Ranking Report In The Trash
Dave BrockMarch 9, 2015 Hold onto your outbursts of, “Dave, you’ve lost it!” Also, recognize that I may be playing a few word games–but with a purpose. I’ve become distressed with the state of thinking about “Value Propositions.” Too often, they are viewed as the “silver bullet.” Wishful thinking like, “If I just get the … Continue reading Throw Away Your Value Proposition, It’s Meaningless!
From before the dawn of the internet, email has been a central part of online communications. Its roots can be traced back to the 1960s and the oldest email standard still in popular use (POP3) originated in the late 80s. Thanks to its ubiquity, email has been turned over to many uses, and suffered from … Continue reading Don’t Throw Email in the Trash