Google Reduces Cost Of MMM Tests by Laurie Sullivan , Staff Writer, November 13, 2025 Metrics give marketers insight into the impact of campaigns, but the power resides in understanding the numbers. Google has released two AI-based agentic agents that analyze campaigns, but marketers should have the knowledge to recognize the influence of the words … Continue reading Google Brings Down Cost Of Running MMM Tests
Instagram tests new layout that puts the spotlight on Reels and DMs The change is optional for now, but lines up with Meta’s stated priorities. Ian Carlos Campbell UpdatedFri, October 10, 2025 Meta Instagram head Adam Mosseri has announced that as part of a test, some Instagram users will be able to try a new … Continue reading Instagram tests new layout that puts the spotlight on Reels and DMs
OpenAI Tests Political Bias In ChatGPT by Laurie Sullivan , Staff Writer, October 10, 2025 OpenAI is testing political bias in ChatGPT and its models’ ability to remain objective by mirroring real-world uses. About 500 prompts spanning 100 topics and varying political slants were used to determine whether bias exists, under what conditions it emerges, … Continue reading OpenAI Tests Political Bias In ChatGPT
Spot and eliminate cognitive biases that distort test results for more accurate, data-driven email marketing decisions. Kath Pay on March 5, 2025 We think of cognitive biases as psychological shortcuts people use to process information and make decisions. You probably use these devices (e.g., loss aversion, the fear of missing out and social proof) … Continue reading How cognitive biases influence email A/B tests
The new ‘Video’ option in the Assets section signals a shift towards greater video integration in 2025. Anu Adegbola on December 11, 2024 Google Ads users are seeing a new “Video” option in the Assets section. Clicking the option leads users to the familiar “Add Video” screen, streamlining the upload process. This could change … Continue reading Google Ads tests video asset option
August 15, 2024 Personality tests might be derailing your leaders There’s a surge in organizations turning to personality tests to assess and develop leadership. Although they can reveal crucial insight, they can just as easily be misused. BY Matt Paese “I honestly don’t know how I became this person.” This anguished remark came as a newly … Continue reading Personality tests might be derailing your leaders
Microsoft Tests A Small AI Vision Language Model by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2024 Florence-2, a type of artificial intelligence (AI) called a vision language model, can create content for marketing, advertising, and storytelling by understanding text prompts that can generate images. Behind Microsoft’s push into all things AI, the company released research this … Continue reading Microsoft Tests A Small AI Vision Language Model
April 19, 2024 United Auto Workers tests its hold in the South as a Tennessee Volkswagen finishes voting on membership The UAW is operating under new leadership, directly elected by its members for the first time and basking in a successful confrontation with Detroit’s major automakers. BY Associated Press The United Auto Workers’ ambitious drive to … Continue reading United Auto Workers tests its hold in the South as a Tennessee Volkswagen finishes voting on membership
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. Kath Pay on November 10, 2023 In my last post, I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
YouTube tests AI-generated comment summaries and a chatbot for videos YouTube Premium subscribers can trial the experimental features. Will Shanklin Tue, Nov 7, 2023 NurPhoto via Getty Images YouTube announced two new experimental generative AI features on Monday. YouTube Premium subscribers can soon try AI-generated comment summaries and a chatbot that answers your questions … Continue reading YouTube tests AI-generated comment summaries and a chatbot for videos
