Will Amazon’s AWS Destroy Ad Tech’s Margins? by Dave Morgan , Featured Contributor, December 1, 2022 More than 11 years ago, Silicon valley icon Marc Andreessen famously told us that “software will eat the world.” Over these past eleven years, Amazon’s AWS has definitely proven to all of us the enormous advantages that massively … Continue reading Will Amazon’s AWS Destroy Ad Tech’s Margins?
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Buzzword Bingo: Tech’s Ongoing Language Struggle
Marty Querzoli — November 29, 2019 I swear Bob and I invented buzzword bingo. He was the toughest art director ever and I don’t mean critical or demanding; he was “I’ll kick-your-ass” tough. One day he announced he could beat any of us at any sport. I challenged him to an arm wrestling match, betting … Continue reading Buzzword Bingo: Tech’s Ongoing Language Struggle
Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots
The Trustworthy Accountability Group is piloting the program to block fraudulent ad traffic from data center bots at their source. Ginny Marvin on July 28, 2015 To fight malicious activity in the programmatic advertising ecosystem, the Trustworthy Accountability Group (TAG) is aiming to create a master blacklist of IP addresses associated with driving fraudulent bot-generated ad requests from … Continue reading Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots