Here are some hacks and ways to build a culture that rewards productivity. Ron Lieback on July 6, 2022 Productive teams means happier clients. Happy clients means income which keeps your team employed and also happy. While this seems pretty obvious, it obviously isn’t easy to accomplish. One reason: Many marketing leaders were trained in … Continue reading 20 ways to make your marketing team more productive
Tag Archives: Team
Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases
Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases by Karlene Lukovitz @KLmarketdaily, June 17, 2022 Walmart and Roku have formed an exclusive partnership to allow streaming viewers to shop and complete purchases of featured products on screen, for fulfillment by the world’s largest retailer. The function eliminates the need for QR codes, which have … Continue reading Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively. Pamela Parker on June 15, 2022 Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of … Continue reading Does your marketing team need an SEO platform?
Why leaders may want to think twice before crashing team meetings
By Betsy Kauffman May 28, 2022 Ashley, the new CEO of a tech firm, caught wind that her marketing team was meeting one afternoon when she was unexpectedly in the office. While she hadn’t planned to join the group and didn’t touch base with the team’s leader beforehand about the agenda, she decided … Continue reading Why leaders may want to think twice before crashing team meetings
Leaders: This is how your team wants you to respond to political issues
By Roxanne Petraeus May 22, 2022 I used to think great leaders had the answers; now I think great leaders grapple with hard questions, especially the ones that elude easy answers. I started my company a few months before the pandemic. Since then, almost every month has brought some massive world event, natural … Continue reading Leaders: This is how your team wants you to respond to political issues
How to Instill an Entrepreneurial Spirit Across Your Entire Team
How to Instill an Entrepreneurial Spirit Across Your Entire Team Calendar / 20 May 2022 Let’s face it — instilling an entrepreneurial spirit across your team doesn’t happen by accident. Stale ideas won’t help a business thrive, especially when there’s no entrepreneurial spirit. Competition is so keen in so many industries that you must … Continue reading How to Instill an Entrepreneurial Spirit Across Your Entire Team
This is how to develop goals that align your team and improve performance
By Amy Kan May 20, 2022 Throughout my many years in a corporate career, no matter the industry, size of the company, or the country, there was always some kind of individual performance management that involved goal-setting. The most effective version used key performance indicators (KPIs) that cascaded down the organization from the executive … Continue reading This is how to develop goals that align your team and improve performance
Instead of binding contracts, focus on this workplace touchstone for connected team
By Aytekin Tank May 16, 2022 In the world of business, everyone loves a contract. What’s not to love? They make you feel warm and fuzzy. A contract implies commitment, negotiation, and agreements to mitigate risk—all good things. After signing a contract, both sides feel confident that they can start from a place of … Continue reading Instead of binding contracts, focus on this workplace touchstone for connected team
If Harry Potter led marketing operations, where would his team sit?
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here’s a spell that can help. Spence Darrington on May 16, 2022 You’ve just graduated from MOpswarts and been declared a marketing ops (MOps) wizard. As you step off the train armed with a wand, sweet robes … Continue reading If Harry Potter led marketing operations, where would his team sit?
How to empower your agile marketing team
Team members need to be given ownership and simple directions instead of being told how to do everything. Chris Wood on April 28, 2022 When working with agile marketing teams, leaders should adopt a values-based approach that includes empowering their team members. Place individuals and interactions above processes and tools, and stop treating marketers like … Continue reading How to empower your agile marketing team