Elliot Begoun July 16, 2021 Let’s continue our deeper investigation into the critical characteristics of a Tardigrade brand. The second of the ten traits is that Tardigrade brands have a well-formed growth hypothesis. What is a growth hypothesis? I will start with what it is not. It is not static, it is not revenue-centric, and … Continue reading The Tardigrade Growth Hypothesis
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The Capital Efficient Tardigrade
Elliot Begoun July 8, 2021 This article is a continuation of a series on the traits of a Tardigrade brand. In my last article, I provided an overview of each of the critical characteristics. In this one, I want to explore in greater detail the foundational aspect of capital efficiency. Those of you who are … Continue reading The Capital Efficient Tardigrade