Two phone numbers, one customer and a scheduling mix-up — here’s what happens when messaging systems don’t communicate. Steve Petersen on April 4, 2025 One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently, … Continue reading A martech tale of multi-channel confusion
June 08, 2024 A tale of 2 families: Teens rely on social media, but some opt out until it’s necessary Some teenagers are initiating social media ‘cleanses’ because of the toll they know it takes on mental health and grades. BY Associated Press Kate Bulkeley’s pledge to stay off social media in high school worked at … Continue reading A tale of 2 families: Teens rely on social media, but some opt out until it’s necessary
The fundraising broke records, but no one was minding the ROI. Constantine von Hoffman on September 12, 2022 A recent story from the world of politics is a great illustration of the need for martech expertise. Although this is about one party, I’m going to refer to them as Party Y because the lesson is … Continue reading When politics ignores marketing: A cautionary tale
